Is Your Brand Invisible in ChatGPT? A Guide to Tracking Your AI Visibility
Imagine a customer asks their phone, “What’s the best local cafe in Kuala Lumpur?” or “Which software company in Malaysia has great support?”
If your brand doesn’t show up in the answer, you’ve lost a customer before you even knew they were looking.
The way people search is changing. They want direct answers, and they’re turning to AI to get them.
In fact, Gartner expects regular search traffic to fall by 25% by 2026.
This isn’t a future trend; it’s here now.
For over 10 years, our team at Adam SEO has helped businesses stay ahead of big changes just like this one.
In this guide, we’ll break down why AI visibility is so important for your business and how you can start tracking it to protect your reputation and find new customers.
Why AI Visibility is a Bottom-Line Issue for Your Business
This isn’t just about being found; it’s about being chosen. The shift to AI directly affects how customers find, trust, and buy from you.
- Your Customers Are Making Decisions Here: Over 70% of consumers are using AI for product ideas. For local businesses, a recent study found that nearly 40% of people have used generative AI for local recommendations, from restaurants to professional services.
- AI Acts Like a Trusted Referral: An impressive 73% of people trust the information generated by AI. A recommendation from an AI assistant feels like an unbiased, expert opinion—something advertising campaigns spend millions trying to create.
- Old Metrics Can Be Misleading: A top spot on Google doesn’t guarantee a place in AI-generated answers. Industry data shows that brands on Google’s first page only appear in ChatGPT 62% of the time. Relying on your old SEO report leaves a serious blind spot.
For any business in Malaysia’s competitive digital market, ignoring your presence in AI is like letting a competitor answer your phone.
The Hidden Risks When Your Brand is Invisible to AI
Beyond missed sales, a lack of AI visibility can actively harm your brand.
An AI model’s job is to give a complete answer. If your company’s official information isn’t clear and easy for it to find, the AI will get its facts from other places. This can cause real problems:
- Bad News Spreads Fast: A single negative review, an old critical article, or a complaint on a forum can be pulled into an AI summary, unfairly defining your brand.
- Wrong Information Gets Shared: The AI might present old pricing, discontinued products, or an incorrect address as a current fact, leading to frustrated customers and a loss of trust.
- Your Competitors Get the Spotlight: Every time a person asks a question and your competitor is mentioned instead of you, their authority grows. Soon, it becomes much harder for you to break into the conversation.
These are direct business risks that need a clear and active reputation management plan.
Our Process: A Clear Plan for AI Visibility
To handle this new environment for our clients, we use a proven, data-driven process. We replace guesswork with a strategy that delivers real results.
Phase 1: The AI Brand Audit
We begin with a hands-on audit to see where you stand. By asking AI models dozens of smart questions-from broad industry topics to specific competitor comparisons, we get a clear picture of the sentiment and accuracy surrounding your brand. This step provides the human insights that raw data can miss.
Phase 2: Ongoing Automated AI Visibility Monitoring
A one-time check isn’t enough when things change so quickly. For steady, reliable data, we use professional monitoring tools. While big enterprise platforms exist, they are often too expensive.
We’ve found that specialized tools give a much better focus. At Adam SEO, our brand visibility monitoring platform of choice is BrandPeek. It has the power and precision we need to give our clients clear, useful insights.
How to Setup Brand Monitoring in ChatGPT using BrandPeek
Here is a look at the detailed process we undertake for our clients using this platform.
1. Strategic Campaign Setup
First, we configure the foundation of the monitoring campaign. We launch the tool’s Advanced Setup Wizard and input your core brand information.
This includes not just your brand name and domain, but also optional campaign tags (like “Q4 Product Launch”) to track specific marketing initiatives.
This ensures every piece of data we collect is organized and tied to a business goal.
2. AI-Powered Analysis & Competitor Benchmarking
Next, the platform’s AI analyzes your website to create a smart baseline. In under a minute, it identifies your industry, describes your business, and, most importantly, suggests your key competitors.
We then review and refine this list, ensuring we are tracking the 5 most relevant competitors in your market.
This step is critical because it’s not enough to know your own visibility; you need to know how you stack up against the competition.
3. Defining the Monitoring Topics
This is where we define what we want to monitor. The tool suggests topics, and we work with you to select the ones that matter most to your goals.
We can customize each one, choosing the specific angle we want to investigate. For example, we can set up topics to track:
- Brand Reputation: How is your brand perceived?
- Purchase Intent: Are you mentioned when customers are ready to buy?
- Problem/Solution: Do you appear as a solution to common industry problems?
4. Crafting High-Quality Queries
Once the topics are set, the platform’s AI generates a list of questions to ask the AI models. This is where our SEO expertise is vital.
A generic question gets a generic answer. We meticulously review, edit, and add custom queries to this list. We craft specific, nuanced questions that dig for the most valuable insights about your brand and competitors.
These finalized queries are precisely what get sent to ChatGPT, ensuring the data we get back is sharp and relevant.
5. Selecting Models and Local Targeting
We then choose which AI models to query, focusing on the latest and most popular ones like OpenAI’s GPT-4o.
For our clients in Malaysia, the next step is crucial: we enable location targeting. This configures the monitoring to get results specific to your country or even city.
This ensures the insights reflect what your local customers are seeing, not a generic global audience.
6. Launching and Managing the Campaign
Finally, we review the entire setup and launch the campaign. The system then runs automatically on the schedule we set (daily or weekly), executing the queries and collecting the data.
We manage the entire process, including the technical aspects of credit usage, so you can focus on the results.
This detailed, automated process provides the stream of rich data that powers the next, most important phase: taking action.
From Data to Action: How We Improve Your AI Presence
Tracking data is only half the job. The real value comes from using that data to improve your visibility. Our team takes the information from our monitoring and builds a targeted SEO action plan.
- Answer Engine Optimization (AEO): We adjust your website content to directly answer the questions your customers are asking AI. This makes your site a more attractive and authoritative source for AI models.
- Advanced Technical SEO: We add special code (called schema) to your website. This code works like a set of labels that machines can read easily. It’s a small change with a big impact: websites with schema get 42% more citations.
- Digital Reputation Management: We use the sentiment data to guide your review strategy. Helping you get more positive reviews on key platforms sends a powerful trust signal to AI.
- High-Authority Features: AI models trust well-known sources. Our strategy finds opportunities for your brand to be featured on trusted industry websites, building a history of credibility that AI will use.
This complete approach ensures we are not just watching your visibility, but actively making it better.
Partner with an Expert to Secure Your Place in Search
The move to AI search is speeding up. Businesses that manage their visibility now will build a strong competitive advantage. Those who wait may find it hard to catch up.
Your brand’s reputation in AI is being shaped right now, with or without you. Our team at Adam SEO has the experience and the tools to help you succeed in this new field.
We can help you see your current visibility, check how you compare to your competition, and create a plan to make sure your brand is the answer when customers ask.
Ready to find out where your brand stands in the world of AI? Contact us today for a complimentary AI visibility audit.
Frequently Asked Questions
1. How does Adam SEO track my brand in ChatGPT?
Our service combines an expert manual review with advanced tools like BrandPeek. We set up and manage a full monitoring system to track your brand mentions, competitors, and public feeling. We then give you a clear report with practical steps to improve your position.
2. Is this different from my regular SEO service?
Yes. While it works with traditional SEO, this service focuses on answering questions, which is exactly what AI does. It requires a specific approach to content and technical signals. It’s an essential new part of any modern SEO strategy.
3. My business is local to Malaysia. Can you track my visibility here?
Of course. Our process includes precise location-based tracking. This lets us see how your brand appears to users right here in Malaysia, making sure you are reaching your most important customers.
4. How long does it take to see better results in AI?
Results can vary, but improvements from technical fixes and optimizing key content often start to appear within a few months. Your authority and visibility will then grow steadily as the full strategy works and AI models update with your improved content.
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About the Author Adam
Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.