Most of the search engines are not only able to find out duplication text but also images. To test it, simply copy the image URL and search in Google Image. You may notice Google shall return similar images. If you are copy the image from somewhere else without doing any major modification, it will likely take it as duplication images. This is not good and may impact your website quality score (explains in Google Panda Guidelines) which lower down your ranking.
Ideally, all images should be unique and original. But in reality, this is not possible as most of us copy and modify the picture from somewhere else. However, there are tricks to make these images look unique (may not be 100% unique):
- Flip the image horizontally
- Add watermark text inside the image. E.g. www.adam-seo.com
- Add additional text on top of the images.
- Combine 2 or more images.
Next, let’s look at Image ALT tag. It specifies text that should be displayed if the picture is not displayed. It is design to help visually impaired people surfing the internet. The ALT tag is important to search engine because they assume that your picture have something to do with the content of your page. But like the visually impaired people, they actually can’t see the picture. So they will look at the ALT text as well. Make sure you include your keyword at least one in your ALT text.
Do take note and don’t:
- Using generic file names like “1.jpg”, “pic.gif”, “image1.jpg”
- Writing extremely lengthy file names
- Stuffing keywords into alt text or copying and pasting entire sentences