{"id":5539,"date":"2020-04-13T22:48:09","date_gmt":"2020-04-13T14:48:09","guid":{"rendered":"https:\/\/www.adam-seo.com\/?page_id=5539"},"modified":"2022-09-26T15:20:03","modified_gmt":"2022-09-26T07:20:03","slug":"overview","status":"publish","type":"page","link":"https:\/\/www.adam-seo.com\/easy-guide\/overview\/","title":{"rendered":"Lesson 1: How to Use SEO Marketing Effectively for Your Business"},"content":{"rendered":"[Easy Guide] SEO for Local Businesses<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: rgb(255, 70, 38); text-shadow: rgba(0, 0, 0, 0.4) 2px 2px 2px;\">Lesson 1:&nbsp;<\/span><span style=\"color: rgb(255, 255, 255); text-shadow: rgba(0, 0, 0, 0.4) 2px 2px 2px;\">How to Use SEO Marketing Effectively for Your Business<\/span><\/h1>\n<p><span><img loading=\"lazy\" alt=\"Google search result on monitor screen\" data-id=\"4966\" width=\"270\" height=\"238\" title=\"Google search result on monitor screen\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2017\/10\/dominate-search-traffic-white.jpg\" data-width=\"270\" data-height=\"238\" data-init-width=\"350\" data-init-height=\"308\" style=\"\"><\/span><\/p>\n<h2 style=\"text-align: center;\">How SEO Marketing Bring Sales to Your Business<\/h2>\n<p><span><img loading=\"lazy\" alt=\"keyboard showing Google Search\" data-id=\"5547\" width=\"450\" height=\"323\" title=\"keyboard showing Google Search\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/04\/Google-Search.jpg\" style=\"\" data-width=\"450\" data-height=\"323\" data-init-width=\"600\" data-init-height=\"431\"><\/span><\/p>\n<p><strong>1. User Search for Answer in Google<\/strong><\/p>\n<ul type=\"disc\">\n<li>The user enters a keyword in Google to find an answer<\/li>\n<\/ul>\n<p><strong>2. Google display search result according to the query or keyword<\/strong><\/p>\n<p><span><img loading=\"lazy\" alt=\"Google search result\" data-id=\"5768\" width=\"679\" height=\"916\" title=\"Google search result\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/05\/seo-result.jpg\" data-width=\"679\" data-height=\"916\" data-init-width=\"679\" data-init-height=\"916\"><\/span><\/p>\n<ul type=\"disc\">\n<li>With the proper SEO marketing, your website listed on page 1 top positions.<\/li>\n<li>Without any optimization, your website might list on page 4-5 of the search result.<\/li>\n<li>More than 90% of the users never go to page 2 to look for further results.<\/li>\n<li>It is crucial to get your website to show at least on page 1 to receive <strong>FREE traffic <\/strong>from Google.<\/li>\n<\/ul>\n<p><strong>3. User clicks on your website listing<\/strong><\/p>\n<ul type=\"disc\">\n<li>How you set up your website meta title and description may impact the number of clicks to your site.<\/li>\n<li>Your website should be SEO friendly and show all the important message to convince these visitors that you&#8217;re the best.<\/li>\n<\/ul>\n<p><strong>4. User get in touch with you<\/strong><\/p>\n<ul type=\"disc\">\n<li>If the user thinks that you are the right choice, they will get in touch with you.<\/li>\n<li>Meanwhile, your website should design in the simplest way to let these visitor contact you.<\/li>\n<\/ul>\n<h2>How Google Rank a Website?<\/h2>\n<p><span><img loading=\"lazy\" alt=\"simple diagram on how google rank a website\" data-id=\"5551\" width=\"800\" height=\"450\" title=\"simple diagram on how google rank a website\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/04\/how-google-rank-a-website.gif\" data-width=\"800\" data-height=\"450\" data-init-width=\"800\" data-init-height=\"450\"><\/span><\/p>\n<p>Let&#8217;s keep it as layman terms.<\/p>\n<p>First, <strong>Google will analyze the query<\/strong> enter by the user and understand the actual meaning of what the user is searching for.<\/p>\n<p>For example, if user search for &#8220;Apple&#8221;, it can be meant of the Apple company or the Apple fruit. Google has it set of formula to understand the actual meaning of the query &amp; <strong>search intent<\/strong>.<\/p>\n<p>Next, Google has a process to find the best set of <strong>relevant contents (web pages) <\/strong>that answer user&#8217;s queries.<\/p>\n<p>For example, if you want to find a book about marketing in a library, you will first go to the marketing book racks, start looking at the <strong><em>spine book cover<\/em><\/strong> related to marketing.<\/p>\n<p><span><img loading=\"lazy\" alt=\"spine book cover\" data-id=\"5771\" width=\"800\" height=\"556\" title=\"spine book cover\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/05\/spine-book-cover.jpg\" data-width=\"800\" data-height=\"556\" data-init-width=\"800\" data-init-height=\"556\"><\/span><\/p>\n<p>Then, you may pick a few relevant books from rack base on the spine book cover title to check further detail on the <strong>book title<\/strong>, <strong>table of content<\/strong>, <strong>the author<\/strong> and <strong>summary at the back cover<\/strong>.<\/p>\n<p>You may only pick a few books which are highly related to marketing base on the information above.<\/p>\n<p>The similar concept happens to Google, which has categories each web page on the internet with the related key information. Google will use this key information to find the best relevant contents.<\/p>\n<p>As a web page owner, we will need to make sure our web site content and structure able to provide the related key information to Google. The process to optimize our website to give these key information is call <a href=\"https:\/\/www.adam-seo.com\/easy-guide\/on-page-optimization\/\"><strong>On-Page Optimization<\/strong><\/a><strong>&nbsp;<\/strong>(Cover in lesson 3).<\/p>\n<p>As of this stage, these set of results are rated as high-relevant content. But it will not be shown immediately to the user yet.<\/p>\n<p><strong>Google also leverage another important factor to determine outsider, indeed recommends the result.<\/strong><\/p>\n<p>For a book in the library, it means there are many other books mentioned a book name and recommend their reader to read on the book to find out more.<\/p>\n<p>For Google, it means a link from other websites that link to the web page. We call this as backlinks. The more backlinks you have, the more trustworthy you have in Google eyes. We often measure this metric as link popularity.<\/p>\n<p><a href=\"https:\/\/www.searchmetrics.com\/glossary\/link-popularity\/\" target=\"_blank\" rel=\"noopener\"><strong>Link popularity<\/strong><\/a> is about how many links you have. Think of the search engine as a big election. All the websites in the world are part of the candidates. The links to your website are votes. And links from big authority website also carried more significant weight compared to a link from low-quality web sites.<\/p>\n<p>The more votes (links) a candidate (webpage) has, the more important it is, and the higher it&#8217;s trustworthy.<\/p>\n<p>Generally speaking, the <a href=\"https:\/\/backlinko.com\/high-quality-backlinks\" style=\"outline: none;\">more high-quality backlinks<\/a> you have to your site, the higher your website ranking position will be.<\/p>\n<p>The process to gather more backlinks for your website is called&nbsp;<a href=\"https:\/\/www.adam-seo.com\/easy-guide\/link-building\/\" style=\"outline: none;\"><strong>Off-Page Optimization<\/strong><\/a>&nbsp; (Cover in lesson 4).<\/p>\n<p>Now, Google will combine the relevant content and the off-page score to present the final result.<\/p>\n<p>There are 200++ factors evaluate by Google to determine who should be in the top position of the search result.<\/p>\n<p>In shorts, these factors are generally separated into 3 purposes:<\/p>\n<ol>\n<li>Understand user&#8217;s search intent<\/li>\n<li>Find out the high-quality, relevant content<\/li>\n<li>Find out the best-recommended content mainly based on links and other sub-factors such as user experience and how long user stay at your website.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>Sound complicated?<\/strong><\/p>\n<p><span><img loading=\"lazy\" alt=\"complicated algorithm on black board\" data-id=\"5546\" width=\"600\" height=\"450\" title=\"complicated algorithm on black board\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/04\/complicated-algorithm.jpg\" style=\"\" data-width=\"600\" data-height=\"450\" data-init-width=\"600\" data-init-height=\"450\"><\/span><\/p>\n<p style=\"text-align: center;\"><strong>No worries. You don&#8217;t need to know everything to rank a local business website.<\/strong><\/p>\n<p><strong>SEO is a ranking system. Imaging, the full score is 100. But you just need to do slightly better than your competitor; you will able to rank in top position. <\/strong><\/p>\n<p><strong>E.g. If your top competitor just reaches 10 points, you just need to get 11 points to reach the top position.<\/strong><\/p>\n<p style=\"text-align: center;\">You just need to focus on the 3 steps below, which should contribute 70%-80% of the ranking factors.<\/p>\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_5706\"><div class=\"tl-style\" id=\"tve_tcb2_content-upgrade-08_m1\" data-state=\"17\" data-form-state=\"\"><style type=\"text\/css\" class=\"tve_custom_style\">@import url(\"\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400i,300,300i,600,600i,800,800i,700,700i&subset=latin\");@media (min-width:300px){[data-css=\"tve-u-05eb435e80dfb4\"]{background-color:rgb(255,255,255) !important;padding:1px !important;}[data-css=\"tve-u-25eb435e80dfbb\"]{border-radius:5px;overflow:hidden;border:2px solid rgb(250,235,150) !important;background-color:rgb(249,240,187) 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h2,.tve-leads-conversion-object .thrv_text_element h3{margin:0}.tve-leads-conversion-object .thrv_heading h1,.tve-leads-conversion-object .thrv_heading h2,.tve-leads-conversion-object .thrv_heading h3{margin:0;padding:0}.tve-leads-conversion-object .thrv_text_element p,.tve-leads-conversion-object .thrv_text_element h1,.tve-leads-conversion-object .thrv_text_element h2,.tve-leads-conversion-object .thrv_text_element h3{margin:0}<\/style><div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_5706\"><div class=\"tve_flt\"><div id=\"tve_editor\" class=\"tve_shortcode_editor\"><div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" data-css=\"tve-u-05eb435e80dfb4\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\" data-css=\"tve-u-15eb435e80dfb9\" style=\"\"><div class=\"tve-content-box-background\" data-css=\"tve-u-25eb435e80dfbb\" data-tcb_hover_state_parent=\"1\"><\/div><div class=\"tve-cb\" data-css=\"tve-u-35eb435e80dfbd\" data-tcb_hover_state_parent=\"1\"><div class=\"thrv_wrapper thrv-columns\" style=\"\" data-css=\"tve-u-45eb435e80dfbf\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--3\" style=\"\" data-css=\"tve-u-55eb435e80dfc0\"><div class=\"tcb-flex-col\" data-css=\"tve-u-65eb435e80dfc2\" style=\"\"><div class=\"tcb-col\"><div class=\"tcb-clear\" data-css=\"tve-u-75eb435e80dfc4\"><div class=\"thrv_wrapper thrv_icon tcb-icon-display tcb-mobile-hidden\" data-css=\"tve-u-85eb435e80dfc6\" data-tcb_hover_state_parent=\"\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 448 512\" data-id=\"icon-book-solid\" data-name=\"\"><path d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg><\/div><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-95eb435e80dfc8\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-105eb435e80dfca\"><p data-css=\"tve-u-115eb435e80dfcc\" style=\"text-align: center;\">Print Out For Reading?<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-125eb435e80dfce\"><p data-css=\"tve-u-135eb435e80dfd0\" style=\"text-align: center;\">Download E-Book (65 Pages)<\/p><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-145eb435e80dfd2\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root tve_ea_tl_state_lightbox\" data-css=\"tve-u-155eb435e80dfd4\" style=\"\" data-button-size=\"s\">\t<div class=\"thrive-colors-palette-config\" style=\"display: none !important\"><\/div>\t<a href=\"\" class=\"tcb-button-link tve_evt_manager_listen tve_et_click\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;config&quot;:{&quot;anim&quot;:&quot;instant&quot;,&quot;s&quot;:&quot;18&quot;},&quot;a&quot;:&quot;tl_state_lightbox&quot;,&quot;t&quot;:&quot;click&quot;}]_TNEVE_BCT__\">\t\t<span class=\"tcb-button-texts\" style=\"\"><span class=\"tcb-button-text thrv-inline-text\" data-css=\"tve-u-165eb435e80dfd5\" style=\"\"><span data-css=\"tve-u-175eb435e80dfd8\" style=\"font-family: inherit;\">\u200b<\/span><span data-css=\"tve-u-185eb435e80dfd9\" style=\"text-transform: none;\">Free Download<\/span><\/span><\/span>\t<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<h2>3 Easy-to-Apply SEO Steps for Local Business<\/h2>\n<p>Now, let&#8217;s look at these 3 steps:<\/p>\n<h3>#1 \u2013 Choose the Right Keywords<\/h3>\n<p>A <a href=\"https:\/\/www.adam-seo.com\/easy-guide\/keywords-analysis\/\" style=\"outline: none;\">keyword analysis<\/a> is a process to find out what keywords entered by users that are related to your product or services.<\/p>\n<p><strong>And most importantly, you need to find out keywords that can drive potential customers to your website to make a purchase from you.<\/strong><\/p>\n<p><span><img loading=\"lazy\" alt=\"keywords on green sign board\" data-id=\"5545\" width=\"450\" height=\"307\" title=\"keywords on green sign board\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/04\/step-1-keyword-analysis.jpg\" style=\"\" data-width=\"450\" data-height=\"307\" data-init-width=\"600\" data-init-height=\"409\"><\/span><\/p>\n<p>Once you find out all these buying intent keywords, you will then create and optimize the website content that matches to these keywords. You will find out more about keyword analysis in the next lesson.<\/p>\n<h3>#2 \u2013 Optimize Website Become SEO Friendly<\/h3>\n<p>With the latest AI technology from Google, you need decent quality content to rank well. Unlike the old-time, low-quality content stuff with keywords can rank easily.<\/p>\n<p><span><img loading=\"lazy\" alt=\"SEO friendly &amp; responsive web design\" data-id=\"5482\" width=\"400\" height=\"326\" title=\"SEO friendly &amp; responsive web design\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/04\/website-optimization.jpg\" style=\"\" data-width=\"400\" data-height=\"326\" data-init-width=\"400\" data-init-height=\"326\"><\/span><\/p>\n<p>In this step, you will learn the important <a href=\"https:\/\/www.adam-seo.com\/easy-guide\/on-page-optimization\/\">website optimization<\/a> steps, which include:<\/p>\n<ul>\n<li>Google search console configuration<\/li>\n<li>Meta tag optimization<\/li>\n<li>Images optimization<\/li>\n<li>Conversion optimization.<\/li>\n<\/ul>\n<h3>#3 \u2013 Effective Off-page Optimization Strategies<\/h3>\n<p>Step 3, <a href=\"https:\/\/www.adam-seo.com\/easy-guide\/link-building\/\">Link Building<\/a> is the most important part and usually take a longer time to see the result.<\/p>\n<p>First, you will need to understand that not every links to your website are the same. A good backlink consists of relevancy, trust and power.<\/p>\n<p><span><img loading=\"lazy\" alt=\"Best Links\" data-id=\"5337\" width=\"450\" height=\"450\" title=\"Best Links\" src=\"https:\/\/www.adam-seo.com\/wp-content\/uploads\/2020\/02\/best-links.jpg\" style=\"\" data-width=\"450\" data-height=\"450\" data-init-width=\"580\" data-init-height=\"580\"><\/span><\/p>\n<p><strong>Relevancy<\/strong> refers to the links come from the related topic article or use keywords as part of the link anchor text.<\/p>\n<p><strong>Trust <\/strong>related to getting a link from or close to the high authority website or we called it the seed site. E.g. Getting links from Wikipedia, Forbes &amp; social media site like Facebook will contribute the trust signal.<\/p>\n<p><strong>Power<\/strong> refers to a link page that contains a lot of good quality backlinks.<\/p>\n<p>And we need all 3 types of links (Relevancy, Trust, Power) to rank well.<\/p>\n<p>We will share more in the other lesson.<\/p>\n<h2>Conclusion<\/h2>\n<p>Now, you shall get an idea of how <a href=\"https:\/\/www.adam-seo.com\">SEO<\/a> can help your business and the high-level strategies to rank your website.<\/p>\n<p>&nbsp;Let&#8217;s move on to the next lesson to start your first step.<\/p>\n<p><strong>Lesson 2:<\/strong> How to Find The Best SEO Keyword for Local Business<\/p>\n\t\t<div class=\"wp-faq-schema-wrap wp-faq-schema-accordion\">\n\t\t\t\t\t\t\t<h2>FAQs<\/h2>\n\t\t\t\t\t\t<div class=\"wp-faq-schema-items\">\n\t\t\t\t\t\t\t\t\t<h3>How Google Rank a Website?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>Firstly, Google uses more than 200 factors to rank a website. And the ranking algorithm changes frequently. Nobody (even Google's employees) knows exactly how the search engine ranks a website precisely.<\/p>\n<p>In simple ways, Google will try to deliver a website with the best quality and trusted content to fulfil the search request from a user. Thus, a website\u2019s E-A-T (Expertise, Authority, Trustworthiness) will decide how well a site rank in the search result.<\/p>\n<p>In short, a reliable SEO company will do all the works to improve the E-A-T of your website so that your website can rank well in the search result.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<h3>What are the 3 Key Steps to Rank a Website?<\/h3>\n\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t<p>The 3 steps to rank a website includes:<\/p>\n<p>1. Choose the right target keywords for your business.<br \/>\n2. Optimize your website to become SEO friendly.<br \/>\n3. Acquire more links to your website<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>[Easy Guide] SEO for Local Businesses Lesson 1:&nbsp;How to Use SEO Marketing Effectively for Your Business How SEO Marketing Bring Sales to Your Business 1. User Search for Answer in Google The user enters a keyword in Google to find an answer 2. Google display search result according to the query or keyword With the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5470,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"fullwidth-page.php","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use SEO Marketing Effectively for Local Business - Lesson 1 | Easy Guide<\/title>\n<meta name=\"description\" content=\"Understand How Google Rank A Website and Learn The 3 Easy-To-Apply SEO Steps Need To Be Done For Your Local Business Website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adam-seo.com\/easy-guide\/overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use SEO Marketing Effectively for Local Business - 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