Should I Hire an SEO Company in Malaysia?
When it comes to SEO, there are a lot of different opinions on whether or not you should hire an SEO company. Some business owners believe they can do it themselves, while others think hiring an SEO company is the best option. This blog post will discuss some of the pros and cons of hiring an SEO company in Malaysia.
What is SEO, and why do you need it for your website?
SEO is short for “search engine optimization.” It is the process of optimizing a website for Google search to get a higher ranking in the search engine results. SEO is an essential digital marketing strategy because it can help improve your website’s visibility, leading to more organic traffic and potential customers.
Many different factors go into SEO, such as the quality of your website’s content, the structure of your website, the number of backlinks, keyword research, and more. If you want to do it yourself, it can be a lot of work to keep up with the different factors.
Hiring an SEO company can help take some of the burdens off of your shoulders. Let’s dive in more on the pros & cons and why you should consider hiring an SEO company instead of do-it-yourself.
The Pros of Hiring an SEO Agency
1. SEO companies have the knowledge and experience
SEO companies have the knowledge and experience to stay up-to-date on the latest changes in the field and ensure that your website is compliant. In addition, they can provide valuable insights into how your website can be further optimized to attract more visitors.
2. They can help you come up with a long-term SEO strategy that will work for your business
A long-term SEO strategy is essential because it can easily get caught up in the short term and optimize your website for the latest algorithm update or ranking factor. However, this is not sustainable and can do more harm than good in the long run.
An experienced SEO company can take a holistic view of your website and develop a strategy that considers your business goals, target audience, and the competitive landscape. This will help you avoid common pitfalls and ensure your website is set up for long-term success.
3. They can help you create content that is both informative and engaging
When it comes to SEO, content is king. You need to create informative and engaging content to rank highly in search results and drive organic search traffic to your website. And while you may be a whiz at creating catchy blog titles or writing product descriptions, it takes more than just excellent writing skills to create truly effective SEO content.
To get the most out of your content, you need to know how to target the right keywords and craft headlines that will grab attention. That’s where an SEO company can come in handy. A good SEO company will have a team of experienced writers and marketers who know how to create content that resonates with your target audience.
They’ll also have a keen understanding of how the search engines work and what kinds of content tend to perform well in search results. In other words, they can help you create content that looks good on your website and ranks highly in search results.
4. SEO agencies use the latest techniques and tools
Google is constantly tweaking its algorithm, and new techniques and SEO tools are constantly emerging. To stay ahead of your competition, working with an SEO company that uses the latest technical SEO techniques and tools is essential. By staying on the cutting edge, they can help you get the most out of your SEO efforts and ensure that your website ranks highly in search results.
5. A professional SEO company will have more data and test results
A professional SEO company will have extensive data and test results that they can use to advise their clients on the best way to improve their ranking. In addition, they will be up-to-date on the latest trends in SEO, so they can make sure their advice is always effective.
6. They can help you track your website’s analytics to see how well it is performing
One of the most important aspects of SEO is tracking your website’s analytics to see how well it performs. This data can fine-tune your SEO strategy and ensure you get the most out of your efforts.
However, analyzing this data can be time-consuming and difficult if you don’t have experience with it. Fortunately, an SEO company can take care of this for you. They will be able to set up Google Analytics, track your website’s analytics and provide you with reports that show how well it is performing.
This data can then be used to make changes to your SEO strategy so that you can get the most out of it.
7. Save time by working with an SEO agency
Any business owner will tell you that time is money. And when it comes to marketing, that adage is especially true. Search engine optimization is a complex and ever-changing field, which requires a significant investment of time and energy to stay up-to-date on the latest trends and best practices.
By working with an SEO company, you can free up your time to focus on other areas of your business while remaining confident that your website is in good hands. In addition, an SEO company will have a team of experts who can provide insights and recommendations that you may not be able to obtain on your own.
As a result, working with an SEO company can save you both time and money in the long run.
The Cons of Hiring an SEO Agency
1. SEO agencies can be expensive
While there are many benefits to working with an SEO company, one of the most significant drawbacks is that they can be expensive. The cost of hiring an SEO company will vary depending on several factors, such as the size of your business, your website’s current ranking, and the competitiveness of your industry. However, you can generally expect to pay several thousand Ringgit Malaysia per month for an SEO company’s services.
If you are a small business owner with a limited budget, you may be tempted to try to do your SEO on your own. However, unless you have experience in the field, it is unlikely that you will be able to achieve the same results as an SEO professional.
2. Result is not guaranteed
There is no guarantee that working with an SEO expert will result in your website being ranked on the first page of search results. However, a good SEO expert can provide you with a realistic estimate of how long it will take for your website to achieve first-page rankings.
Achieving first-page rankings is essential if you want your website to be seen by potential customers. However, it is essential to remember that there is no guarantee that this will happen, no matter how much you pay for an SEO company’s services.
3. Use unethical methods to improve search engine rankings
Some freelance SEO consultants use unethical methods like keyword stuffing and link farms to improve their clients’ search engine rankings. These methods may provide a short-term boost in rankings, but they will ultimately result in your website being penalized by search engines.
As a result, you may find that your website’s ranking plummets, and it becomes more difficult for potential customers to find you. When searching for an SEO consultant, it is important to do your research to ensure that they use ethical methods to improve their clients’ search engine rankings.
4. SEO is an ever-changing field
SEO is an ever-changing field, which means that what works today may not work tomorrow. So, a company that claimed to be an expert last year may not be as knowledgeable today. As a result, it is essential to make sure that the SEO company you are working with is up-to-date on the latest trends and best practices.
5. Not be familiar with your specific industry or target audience
Some SEO professionals may not be familiar with your specific industry or target audience. While they may have extensive experience optimizing websites for various industries, they may not have the deep knowledge required to understand the unique challenges and opportunities that come with your particular business.
As a result, they may not be able to develop custom SEO strategies to meet your SEO needs, which could ultimately lead to disappointing results. To avoid this problem, it’s important to do your research and choose an SEO agency that has experience working with businesses in your industry.
6. Lack of transparency
A lack of transparency is another potential drawback of working with SEO professionals. Many companies are not transparent about the methods they use or the results they achieve for their clients. This lack of transparency can make it challenging to track progress or make changes to your website later.
Additionally, businesses may be tempted to rely too heavily on SEO experts, resulting in less control over their website and marketing campaigns.
How much should you expect to pay for quality SEO services?
The cost of SEO can vary depending on several factors, including your website’s size and your industry’s competitiveness. However, most businesses expect to pay between RM1,000 and RM5,000 per month for quality SEO services.
While this may seem like a lot of money, it’s important to remember that SEO is an ongoing process, and the results can take time to achieve. In addition, businesses that invest in SEO can expect to see a significant return on investment over time.
For example, a business that ranks first for a high-traffic keyword can expect increased website traffic and sales. As a result, the cost of SEO should be viewed as an investment rather than an expense.
When considering the cost of SEO, it’s important to remember that you get what you pay for. Cheaper services may produce some results in the short term, but they are unlikely to provide lasting results.
In contrast, quality services can provide long-term benefits far beyond the initial investment. As such, businesses should carefully consider the cost of an SEO campaign before deciding.
What are the risks of not hiring a professional SEO agency for your website?
If you don’t hire a professional SEO agency for your website, you run the risk of your website not being found by potential customers. In addition, your website may be penalized by search engines and rank lower in search results.
As a result, you may find that your website’s traffic decreases, and it becomes more challenging to generate leads and sales. In the long run, it can cost you a lot of money in lost sales and revenue.
What happens if you stop working with an SEO company?
A few things could happen if you stop working with your SEO company. Most likely, your website ranking will not drop immediately unless the company purposely removes on-page optimization from your site.
If you see a significant dip in traffic after discontinuing their services, you can do a few things to help mitigate the situation.
First, look at your website and make sure that all of your core SEO elements are still in place. This includes things like title tags, meta descriptions, and alt text. If they’re missing, inaccurate, or removed by the previous company, search engines will have a harder time indexing your site.
Second, you will need to check your configuration inside the Google search console to ensure all the settings are still correct. We seem an unethical company submitted an index removal request to remove the client website from Google. This will cause a sudden drop in ranking and traffic on your website.
Third, they might remove some off-page optimizations, such as backlinks, which may decrease your website ranking after one month. If this is the case, you’ll need to start link building campaign to add new backlinks to your site from other high-quality websites.
In general, your website may maintain its current position in the search engine results pages (SERPs) in the short term. However, over time, your competitors still engaging in SEO activities will likely overtake your website in the rankings. Your business SEO online visibility will decrease. This is because SEO is an ongoing process, and without continuous effort, your website will eventually fall behind.
In addition to losing ground in the SERPs, stopping SEO efforts also lead to declining web traffic and conversions. This is because organic search is an important source of leads for most businesses, and without it, you may struggle to attract visitors to your site.
Ultimately, while there may not be any immediate consequences of discontinuing SEO services, it is generally not advisable to do so if you want to maintain a strong online presence.
Final Thoughts
Overall, it’s important to remember that SEO is an important part of any online marketing strategy. Without it, your website may never be seen by potential customers. As such, businesses should carefully consider the cost of SEO services before making a decision. While the upfront investment may be significant, the long-term benefits are well worth it.
I hope this article has helped you understand the importance of hiring a professional SEO company. If you have any questions, please feel free to comment below.
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About the Author Adam
Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.