Local SEO Malaysia Service - #1st Page in Google for More Revenue
A proven Local SEO Services will help you get MORE traffic, increase your revenue, and help grow your business.
If you're a business owner in Malaysia, then you know that being successful online means making your website visible to local customers. And while there are many ways to do this, one of the most effective is through Local SEO. So what is it, and what are the benefits? Keep reading to find out! Plus, we'll give you a strategy to help get you started.
What is Local SEO?
Local SEO is a process that can help businesses increase their visibility in search engine results pages (SERPs) for relevant local queries. This means improving visibility and ranking in Google Maps and organic search results for queries that are specific to a geographical area.
In general, there are 2 types of SEO strategies, Local SEO and Organic SEO.
- Organic SEO - Google looks for a relevant and trusted website that may or may not have a geographical location.
- Local SEO - Google is looking for relevant and trusted locations. Local Search Engine Optimization usually involves search terms with [keywords] + [location], such as Florist Kuala Lumpur.
It is important to clarify that the search results are classified into Organic and Google Map results.
Organic Search Result refers to the search results generated from the specified keyword based on one's website.
Google Map Result focuses on map listings generated mainly through a Google My Business Profile.
Local SEO Malaysia results display both Organic Result and Google Map Result (total 13 listings on page 1). Organic SEO only displays Organic Result (total 10 listings on page 1)
However, both results rank differently in the Google search engine.
The Benefits of Local SEO Services for Small Business
For starters, it can help increase traffic and leads. According to a study by Google, 82% of consumers use search engines to find local businesses. And another study found that 50% of consumers who conducted a local search on their smartphone visited a business within 24 hours. So if you're not doing local SEO, you're missing out on a lot of potential business.
Another benefit of Local SEO is that it can help improve your website's visibility in Google Maps. In fact, being listed in Google Maps can drive up to 3x more traffic to your website than organic search results. This is because many people use Maps to find local companies.
Finally, The right local SEO strategy can also help improve your website's organic search rankings. By optimizing your website and online presence for relevant keywords and phrases, you can increase your chances of ranking higher in SERPs for local queries. This can lead to more traffic and leads from potential customers who are searching for businesses like yours online.
If you have a local business, we highly recommend to register a Google My Business Page (GMB) and getting into the Google Map result.
You will be missing a huge business opportunity if you are not doing that yet.
Let's dive in more...
Here is an example campaign for a florist in KL.
The following table shows the number of monthly searches (from Google Keyword Planner) on 9 keywords related to the florist in KL. (Check this post on how to find the right keywords.)
That is a total of 4570 searches for only 9 keywords.
If the click-through rate is 15%, there will be about 700 monthly visitors to your website. How much potential sales can you make from there? 30? 50? Or 100?
And how much additional income can you generate every month? This still does not include repeating customers who ordered from you previously.
If you are a local business owner, you are losing a lot of potential sales if you don't implement Local SEO marketing.
But this doesn't mean Organic SEO optimization is totally useless. Google will not show Google map results for non-local keywords. For example, the "hand bouquet" keyword is not a local term. But it has 1600 monthly searches. That's where Organic SEO come in place to take advantage of the rest of the strategy.
What Is The Difference Between Local SEO and Organic Search Engine Optimization?
|Organic Search Result||Google Map Result|
|Number of results on page 1||10 Results of Website||3 Results of Google Business Page (which is also linked to their website)|
|Search Terms||The result shows based on all types of search keywords. E.g. Dentist, plumber and family day||Results only show based on Search Keyword which is related to local businesses. E.g. Dentist, plumber, event planner But “family day or buy server” will not generate any result as it is not relevant to local businesses.|
|Competition||Very competitive to get into the top 10 as the result is categorized based on the entire country or worldwide. You are competing with the competitors from the entire country.||Less competitive because the result is categorized based on city or state. E.g. Searching for dentists in city A and city B may return different results. You are competing with the competitors from the city or state only.|
|Ranking Complexity||More than 200 factors to rank on page 1.||The ranking algorithm is simple compared to an organic result.|
|Click Through Rate||Click-Through Rate (CTR) is slightly lower compared to the Google Map result.||Click-Through Rate (CTR) is higher because it is on top of organic results plus the review star icon increases the CTR.|
|Number of keywords||Can target huge variance of keywords||Only limits to local search terms and fewer keywords.|
Who Should Implement Local SEO Solution?
Local small businesses should definitely invest in local SEO to help them compete with larger businesses in their area. However, any business that has a physical location can benefit from local SEO. This includes:
- Retail stores
- Service businesses (plumbers, electricians, etc.)
- Car dealerships
- Any business with a physical location
Local SEO is also a great option for businesses with multiple locations. By optimizing each location's website and online presence for relevant keywords and phrases, you can increase your chances of getting more visibility in each location.
If you're not sure whether or not local SEO is right for your business, contact an SEO professional to discuss your options. They can evaluate your website and online presence and let you know how to start benefiting from local SEO.
Top 10 Local SEO Strategies To Rank Your Website
1. Claim and optimize your Google My Business listing
One of the most important things you can do for your local SEO is to claim and optimize your Google My Business listing. This will help Google correctly identify and rank your business in search results. These includes:
- Setting up the right category and general info - Look for your top competitors' categories and follow them. You don't need to do your own guessing as this is what is favourable by Google.
- Optimize product or service description - ensure that the product or services you offer are properly described and enticing to users.
- Include keywords and phrases in your business name - This will help your business rank higher for relevant queries. Although Google does not recommend this, many businesses are taking this trick to gain the advantage of ranking better (Use it at your own risk).
- Adding photos - Make sure to use high quality, engaging photos that show off your business and its products or services.
- Uploading videos - If you can, upload short videos that show what your business is all about.
- Adding a website link - Make it easy for potential customers to visit your website by adding a website link to your Google My Business listing. Create multiple Google My Business profiles for each location and link to each individual location page if you have multiple locations.
- Adding your hours of operation - Make sure to list your hours of operation so customers know when they can visit you.
- Adding local keywords and phrases - Add relevant keywords and phrases across the product/services description and images file names. Make it natural and descriptive.
2. Optimize your website for local keywords
Another key part of local SEO is optimizing your website for relevant keywords and phrases. This will help you rank higher in SERPs for local queries. There are a few things you can do to optimize your website:
- Include your location in titles, metatags, and anchor text.
- Optimize your website content for local terms.
- Create local landing pages for each of your locations (More on this later).
3. Create local landing pages
One way to increase your chances of ranking higher in local results is to create local landing pages for each of your locations. These pages should be specifically optimized for the keywords and phrases that are relevant to that location. They should also include unique content, such as local events, news, and attractions.
4. Add schema markup to your website
Adding schema markup to your website can help Google better understand your business and its location.
Schema markup is a type of code that you can add to your website's HTML that tells Google what the data on your pages means. This helps them understand your website and its content better, which can result in better rankings in SERPs.
There are a few specific types of schema markup that you can use to indicate to Google that your website is a local business. These include:
And LocalBusiness schema markup is highly recommended for local businesses. To use LocalBusiness schema markup on your website, you'll need to add some code to your site's HTML. This code will tell Google what type of business you are, including your business' name, address, phone number, and website. You can find more information on how to add schema markup to your website here: https://developers.google.com/search/docs/appearance/structured-data/local-business
5. Use Consistent Name, Address & Phone Number (NAP)
Make sure your business' name, address, and phone number are consistent across all online directories and websites. This will help Google associate your business with the correct location. This is important, especially when submitting your business to the local directories website.
6. Use local directories and online listings
Another great way to improve your local SEO is to list your business on local directories and online listings. This will help Google identify your company as being located in that specific area. Make sure you follow the consistent NAP.
There are local and international directories and online listings that you can use to list your business, such as:
- Angie's List
- Yellow Pages
- and more…
You can get the full list of directories listing here. You can start to focus on local and niched related to your business as there carries more weight to boost your ranking.
7. Get positive reviews from customers
One of the best ways to improve your local SEO is to get positive reviews from customers. Not only will this help you rank higher in Google's local search results, but it can also help increase your conversion rates. If you have bad reviews, make sure you respond and try your best to resolve the issue.
8. Optimize your website for mobile devices
Since more and more people are using their mobile devices to search for local businesses, it's important to make sure your website is optimized for mobile devices. This includes making sure your website is responsive, has a fast load time, and uses large text and buttons.
9. Create localized content
Another great way to improve your local SEO is to create localized content. This means creating content that is specific to your target location. This could include blog posts, articles, and even videos. Localized content provide more signals to Google that your business is relevant to that area ad include the relevancy ranking signal.
10. Link building
Link building is still one of the most important aspects of SEO, and it can also help improve your local business SEO. When you link to your website from other websites, it tells Google that your website is a valuable resource. This can help increase your rankings in SERPs and organic traffic.
Local SEO Tools
As you can see, there are tons of work to implement all the Local SEO strategies. Worry not; many Local SEO tools and services help businesses of all sizes implement and track their local SEO performance. Here is the list of popular tools for local SEO.
BrightLocal provides you with the tools to improve your reputation, gain more traffic and leads from local searches, and rank higher. The offer main functions as:
- Citation Builder - A tool that allows you to quickly and easily create, submit, and manage your business listings on the web's top local search engines and directories.
- Citation Tracker - Tracks your citations and monitors any changes so you can keep your local SEO in check.
- Google Reviews Monitoring - Tracks and graphs your Google My Business reviews so you can see how well you're doing and make improvements where necessary.
- Local SEO Services - If you don't have the time or resources to manage your own local SEO, BrightLocal offers a range of services to help you out.
Local Search Results Checker - Checks your site against the top local search engines so you can see how well you're ranking (and where you need to make improvements).
Whitespark is a popular local SEO tool that helps businesses track their local SEO performance. They offer a few key tools which are very helpful:
- Local Citation Finder - Helps you find and claim local business listings
- Google Review Link Generator - Generates a Google review link for your business
- Local Citation Creation Services - Offers a variety of local citation creation services. They help you create and manage all your online directories listings and have a consistent NAP.
MozLocal helps businesses manage their business listings across the web and keep their NAP consistent. They also offer a free audit tool that can help you determine how well your business is listed online.
Yext is a popular local SEO tool that helps businesses manage their online listings. They offer a variety of plans, including a free plan, that can help you improve your local SEO.
Localeze is a popular local SEO tool that helps businesses get their business listed on more than 130 directories. They offer a variety of plans, including a free plan, that can help improve your local SEO.
ReviewTrackers is a customer review software firm that helps organizations gain actionable information about their consumers. It is a powerful tool that helps businesses track and manage their online reviews.
How to Find the Best Local SEO Company?
I'm sure you're looking for ways to outsource your local SEO so you can focus on more important aspects of your business. But with so many agencies out there, how do you find the right one for you?
Here are a few tips:
Focus your business goals: When looking for an agency, make sure their goals align with yours. You don't want to outsource your local SEO only to have them push you in a different direction.
Check references and reviews: A good way to start is by checking references and reviews from past clients. This will give you a good idea to see what kind of services they offer: Not all agencies offer the same services. Make sure the agency you choose offers the services that you need.
Get a proposal: Once you've found an agency you're interested in, get a proposal from them. This will give you a better idea of what they can do for your business.
Make sure to ask questions: When you meet with the agency, make sure to ask them plenty of questions. This will help you better understand their services and how they can help your business.
If you are a local business owner, start implementing local SEO optimization now. And the cost to start a Local SEO campaign is lower compared to Organic SEO optimization.
We have clients who started with Local SEO and quickly invested in Organic SEO campaigns once they saw the value.
For those already implementing Organic SEO in Malaysia successfully, but not Local SEO yet, I am sure you will invest in Local SEO services to maximize the potential of traffic and sales today.
If you need our help to implement these SEO services, feel free to contact us here. We are a local SEO agency (Malaysia) specialising in local SEO services to help businesses improve their online presence. We have a team of experienced SEO experts who can help you achieve your business goals. Contact them today for a free consultation!
Remember, the competition is lower than the Organic SEO campaign, but the ROI is tremendous when implemented correctly.
So, are you ready to start your Local SEO?
Everything Sound Good?
And remember, we have limited spots available! We will only work with two clients for each web niche.