On-page optimization is becoming more and more important nowadays. It set as fundamental in order to rank high. Based on my observation, the majority of the websites in Malaysia are not optimized yet. You still can see plenty of website with their company name as their title or even just “Home” as the page title. Visually it looks perfect but it is poorly design in SEO point of views. You may spend 5 or 10-minute works to make the changes but may potentially help your website rank high if you are in a low competition niche industry. Here is the basic but important on-page optimization you should check.
The first rule must be followed in on-page optimization is put a valid title and description tag. There are many Malaysian companies make the biggest mistake to put in their company name as the title tag. E.g. “Welcome to Larry Trading Pte Ltd” or “Welcome to LarryTrading.com”. Then, never put the description tag on their web page. As mentioned in my e-book, search engine weight heavily on title and description to find a relevant website based on user input. If you never use any related keywords, the search engine will never able to find your website.
The description tag should include your primary, secondary keywords and provide descriptive information to explain your site contents. Do not put in adjective words like “the best” and “cheapest”.
Find out more on how to use meta tag here: https://www.searchenginewatch.com/2012/05/01/how-to-use-html-meta-tags/
The navigation of a website is important in helping visitors quickly find the content they want. Avoid putting all pages in one root directory. I highly recommend having at least 2 or max 4 levels. It depends on your content and number of pages. You should try to put your target keywords as part of your URL.
Navigation menu also plays an important role to make sure the search engine can crawl all your pages. Always go for text link or CSS menu link instead of Flash menu, Silverlight menu or java applet. This is because the search engine does not understand them. The other important factor is never ever used frame or iframe in your page.
Heading tag in HTML are refer to special code, <h1>, <h2> to <h6> tags are designed to define headings. <h1> defines the biggest heading text and <h6> refers to the smallest heading text. You can find out more about heading text at https://www.w3schools.com/TAGS/tag_hn.asp
There are few reasons why we use a heading tag. Heading tags are used by search engines to identify words which are more important than the rest of the page text. The theory is that headings will sum up the topic of the page, so they are counted as important keywords. Multiple heading sizes used in order to create a hierarchical structure for your content, making it easier for users to navigate through your document too.
When come to optimize the content of your page, you will need to use heading to define your content title and subtitle. Personally, I recommended using heading from H1-H3. Here is an example of how to layout your heading tag:
However, the heading tag needs to be used wisely. There are things you should not do:
Note: You may find that the default styles aren’t exactly what you need. In particular, the default sizes can be quite large. You might like to define your heading styles using CSS.
Since Google implement Google Panda and Penguin in its search algorithm, content is becoming a more and more important factor in order to rank high. Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.
Nevertheless, it will be even better if quality content is optimized with keywords rich and search engine friendly. The trick to optimizing your page content is using the most important keywords frequently and in the right places without compromising the readability of your content. But do not over-optimized your content with all keywords. Google may penalize as keyword stuffing. Here are some few tips on how you can achieve the goal.
What is the word count should be?
How frequent my keyword should be?
A good rule of thumb is always placing your important content with rich keywords on top-left position. This is because the search engine will assume the top content is the most important content. In fact, visitors do always read from top to bottom. The newspaper always has the headline news on the top of it. So, make sure your important content always is at the top of each page.
I personally help various types of websites to implement SEO campaign in the past. Similar works have been done to clients in the same niche industry but noticed that website with rich content and update regularly often able to rank higher and faster. This is the proven facts and indeed matches Google’s intention to rank high on a web page with good content and update regularly (See more about Google freshness algorithm here). So, content is an important factor in order to rank high.
Conclusion, all the guidelines above are simple and easy to do. It definitely can help your site rank better if you do it correctly.
Read more about image optimization.