SEO prices in Malaysia are not the same as what you will find in other countries.
The factors that determine the cost of SEO services vary depending on many different things, including your target audience location, language and competition.
For example, if you want to get a top ranking for SEO keywords related to digital marketing in English, “SEO Pricing Malaysia” should require a different budget than the same keywords for a target market of Malay-speaking users. Are you targeting Malaysia marketing or international? And so on. The list goes on.
So how much does SEO cost in Malaysia really depend on these factors more than anything else. There is no standard price because everyone’s needs are different! But don’t worry, we’re going to break down all the different factors and give some examples of how much you should expect to spend.
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To get an idea of how much SEO will cost you in Malaysia, you need to look at seven main aspects:
Where does your target audience live? Do they read your content in English or Malay? If you target an English-speaking audience, your SEO pricing will be much higher than if they were reading it in Malay, as the competition for ranking top position is much more challenging.
Are you targeting local customers or international? Of course, you want to make your business accessible to everyone, but if the majority of your customers are from a particular part of Malaysia, then it makes sense for you to focus on optimizing for people in that area. The cost of SEO will vary depending on your target location.
As with any industry, there is always someone else who also wants to land on page 1 of Google for the same search terms as you do. So, if there is already a lot of competition, you’ll need to have a bigger budget than if there were more competitors in the same niche as you are targeting.
The more well-known your site is, the less SEO work you need to do to promote it. Search engines like Google and Bing use web crawlers to track your site’s backlinks and determine how much authority you have on a topic (i.e., how many other trustworthy sites are linking to your page). A well-optimized site has many links pointing to it from reputable websites, so it takes less SEO cost for the same results.
A new website has very few links, so it takes more SEO work to rank in search engine results pages.
Not every business has the same SEO needs! Different industries require different levels of marketing exposure online to succeed, depending on how competitive that particular niche is. For example, the finance industry will be more competitive than local Malaysian industries.
There are various types of SEO services such as eCommerce SEO, local SEO, enterprise SEO and international SEO for different needs. All these will impact the overall SEO effort and cost.
For example, eCommerce SEO will require more SEO efforts because you have to optimize for a long list of keywords, and these need to be written in a more conversational tone suitable for search engine users.
On the other hand, local SEO will require less budget because the focussed keywords are much lesser than eCommerce sites.
General digital marketing agencies are often more take a longer time to deliver SEO results than SEO companies since they handle the whole process, from content marketing to technical SEO.
However, they often need to bring in freelancers who are outside their network of staff for more niche forms of services such as eCommerce, enterprise SEO and speed optimization. On the other hand, an experienced SEO expert can conduct these tasks with a solid team but will charge you more for their expertise.
The type of pricing model also impacts how much SEO charges because each one has its own advantages:
This is an excellent option for many businesses if you want a more customized approach to your marketing efforts. The only downside is that some companies may take longer than others to finish the same task since they might prefer taking their time instead of rushing through everything as quickly as possible. According to ahref report, the average hourly rate range from RM 296 to RM 540 per hour.
This is a great option for those who are not confident they need SEO services and want to see what happens first.
In the past, such an approach resulted in companies paying a lot more than they needed because they either did not realize that quality SEO takes time or their business needs were different from what was initially expected.
The good news is modern digital marketing agencies usually offer monthly retainers where you pay less each month when compared with hourly billing models for the same work. The average monthly retainer range from RM 1500 – RM 3000. Still, there are no refunds should you decide that SEO isn’t suitable for your company after all.
Fixed project price is just like a fixed price model with the addition of having an initial one-time expense to start working together on the project. This option may give you more flexibility in your marketing budget since there’s less risk involved, but it also means that SEO rates will be higher because most SEO agencies will have to stick to their costs even if they exceed them with additional work.
You can set up a “stipulation” for how much you are willing to spend and let your agency know how much you want to spend before starting any work, so everyone is aware of where they stand from the very beginning!
With the profit-sharing model, companies will only pay for the services when they realize a return on their investment via increased sales and conversions. This is the ideal option if you want to cut down your costs while still getting great organic rankings results.
A lot of agencies offer this in the form of affiliate marketing programs where they provide all the services needed to improve sales and rankings, and you only pay them when you realize a return on your investment instead of committing to monthly retainers.
Usually, “Profit Sharing + Fixed Project Price” is what many SEO agencies use when it comes to pricing a business’ marketing campaign since each client is different in what they are looking for, along with how much risk they want to take on!
Risk-sharing works best if you have already tried getting into local search results from your home country and didn’t get any positive feedback from Google SERPs after a few months or years.
This option allows companies to work with an SEO agency on a trial basis and handle only the costs they have gone over if it was not enough for successful an SEO campaign.
In Malaysia, monthly retainer and fixed project prices are the most popular because many businesses are still trying to figure out if their business needs online marketing in the first place. What it all comes down to is your budget and how much you want to spend on SEO services before deciding if they are necessary for your company.
The Malaysia SEO price depends on various factors, including the size of your business, SEO skill level and geographic location.
The average monthly fee usually starts from RM 1000 per month if you engage a freelancer SEO consultant. If you are looking for an SEO agency or SEO specialist, it will cost RM 2000 per month onwards. The cost of services can be more expensive depending on the scope of work and competition.
Price is not the only factor you should consider when choosing what SEO package to go for. You should also look at:
In short, choosing an SEO package requires deep research from your end to make sure you get what you are paying for.
SEO is a long process and takes time before it starts working. You need to have patience and be consistent with your efforts. A key takeaway here, the quality of SEO work can vary drastically from one person to another.
The difference comes in whether or not they use ethical SEO practices. The good thing about hiring agencies that know their stuff is that they will develop a strategy for you that will be ethically sound.
If not, you could face some pretty serious consequences, such as getting banned from search engines or having all of your hard work disappear overnight! It’s like this… an ineffective SEO company may end up costing you more than what you’re paying them because they would likely fail to deliver results for you.
Ultimately, if you work with an agency that uses unethical SEO practices, they could destroy your reputation and business. It’s never worth the risk! So my advice is always to choose a reputable agency for your SEO needs.
We’ve all heard stories about cheap and affordable SEO services that sound too good to be true. But in reality, there are more cons than pros when you choose to hire a cheap agency for your SEO needs.
In as much as choosing a cheap service may seem like the perfect solution, but think about it from a business perspective. If an agency is not charging you much, chances are they would make up in other areas like their services and performance.
Why should they sink so much time, effort and money into your website? It just doesn’t make any sense if the return on investment isn’t there!
The following issues may be faced if you choose to go for the cheapest SEO service:
The best way to avoid issues like this is to always go with a professional SEO company. It’s not just about avoiding penalties, but it’s also about protecting your brand from being dragged through the mud in the eyes of your audience and clients.
The SEO pricing I have provided above will help you get better insights into how much you should spend on an SEO package. Of course, these prices can differ from one agency to another. We hope that this guide has been helpful for you!
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If you have any questions or concerns about SEO Malaysia in general, feel free to contact us. Our team also has experience working with various industries, and you can rest assured that we would go above and beyond our normal services to give your business the boost it needs!
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Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.