types of SEO in Malaysia

4 Types of SEO in Malaysia to Rank Your Website Better

SEO in Malaysia is an ever-changing landscape. To stay ahead of the competition, you need to be aware of the different types of SEO and how to use them for your website.

4 Types of SEO in Digital Marketing Services

In Malaysia, there are four primary types of SEO strategies that can be used to improve website ranking and grow organic traffic. These include on-page SEO, off-page SEO, technical SEO, and local SEO.

1. On-Page SEO

alice working on-page optimization

On-page SEO is the strategy of optimizing individual pages on a website to rank higher and attract more visitors. This can include optimizing the title, meta description, header tags, images, and other elements on the page.

Incorporating on-page SEO is the foundation of any successful SEO campaign and should be done before any other tactics are used. The typical task in on-page SEO include:

  • Keyword researchFind the right keywords to target on your page
  • Title optimization – Make sure your title tag is catchy and includes your target keyword
  • Meta descriptions optimization – Craft a compelling meta description that includes your target keyword
  • Header tag optimization – Use your target keyword in your header tags
  • Image optimization – Optimize your images for SEO by adding keywords and captions
  • Site structure – Make sure your website is easy to navigate and search engine friendly
  • Content optimization – Make sure your content is high-quality and keyword-rich
  • Content planning & writing – Plan your content before you write it, and make sure to cover all the topics related to your niche.
  • Internal links – Add links to other related pages on your website to help Google crawl, index your site better, and pass the link juice (power) across all pages.
  • Google Tools setup – Setup the required Google tools for your website, such as Google Search Console and Analytics.

2. Off-Page SEO

implementing off-page optimization

Off-Page SEO is the method of optimizing a website by building backlinks from other websites. Backlinks are links from other websites that point to your website.

The higher the number of quality backlinks, the better your website will rank in search results. Off-Page SEO is a long-term strategy and can take months or years to see results. The typical tasks in off-page SEO include:

  • Blog Link building – Find websites to link to your website and ask them for a link.
  • Guest posting – Write guest posts for other websites in your industry and include a link back to your website.
  • Broken link building – Find broken links on other websites and offer to send them a replacement link to your website.
  • Directory submission – Submit your website to online directories for free or paid submission.
  • Press release submission – Submit your press releases to online PR websites.
  • Link insertion – Outreach to other blogs to add links to your website.

3. Technical SEO

guy doing seo audit

Technical SEO is the practice of optimizing a website by improving its technical infrastructure. This includes fixing errors on the website, setting up proper redirects, and ensuring the website is crawlable by search engines.

Technical SEO efforts are often overlooked, but it is essential for any website to rank higher in search result pages. The typical tasks in technical SEO include:

  • Site audits – Identify and fix any errors on your website that prevent it from ranking higher.
  • Redirect management – Set up proper redirects for your website to prevent 404 errors.
  • XML sitemaps – Create an XML sitemap for your website and submit it to Google Search Console.
  • Robots.txt – Configure your robots.txt file to allow search engine crawlers to index your website.
  • Crawl errors – Fix any crawl errors in Google Search Console that prevent your website from being indexed correctly.
  • Core Web Vital (Website speed) optimization – Optimize your website for speed to ensure a good user experience.

4. Local Search Engine Optimisation

Malaysia local shops

Local SEO is the SEO service of optimizing a website for a local business in a specific geographical location. This includes adding the city and state to the website, adding NAP (name, address, phone number) information, and creating local landing pages.

Local SEO is essential for businesses that want to attract more local customers. The SEO strategies include:

  • Google My Business Setup & Optimization – Setup and optimize your Google My Business account for your local area.
  • Local directory submission – Submit your website to local directories for free or paid submission.
  • Local landing pages – Create specific landing pages for your local area, with location-specific content and NAP information.

3 Type of Search Engine Optimization Practices

There are 3 types of SEO practices to accomplish the SEO campaign.

White Hat SEO

SEO staff looking at screen

White hat SEO is the most ethical way of doing SEO. It refers to the use of search engine optimisation techniques that comply with the search engines’ guidelines.

White hat SEO practitioners believe that if they do everything right, their sites will rank higher, and they won’t get into any trouble with the search engines.

These techniques include:

  • Organic link building – Build links to your website from other high-quality websites.
  • On-site SEO optimization – Optimize your website for search engine ranking by using the correct keywords, titles, and descriptions.
  • Technical SEO – Improve your website’s technical infrastructure to make it easier for search engines to crawl and index your site.
  • High-quality content – Publish high-quality content on your website that will interest and engage your audience.
  • Content promotion on social media platforms – Promote your content on social media to increase traffic to your website. More traffic will increase the chances of the article being shared and earn the backlinks.


  • Safe and ethical
  • Increased site visibility
  • Rankings that last against new Google algorithms
  • Improved ROI
  • Higher-quality leads


  • It can be more time consuming than other methods
  • Requires more effort and know-how
  • Results may take longer to achieve

Black Hat SEO

man with mask sitting in front of laptop

Black hat SEO is the complete opposite of white hat SEO. It refers to the use of unethical techniques that violate the Google guidelines. Black hat SEO practitioners believe that they can rank their sites higher by doing things that Google don’t want them to do.

However, these techniques often lead to penalization from Google, and sometimes even banned from the search engine results pages (SERPs).

These techniques include:

  • Search engine spamming – Manipulate the search result page by using paid links, article spinning, and other black hat techniques.
  • Cloaking – Display different content to search engine crawlers than to human users.
  • Keyword stuffing – Stuff your website’s pages with so many targeted keywords that it becomes difficult to read.


  • It can be very effective
  • Quick results
  • Less competition
  • Low barrier to entry


  • Risk of being penalized
  • Can damage a site’s reputation
  • Short-term gains, long-term losses
  • Unethical practice
  • Difficult to sustain results

Grey Hat SEO

Grey hat SEO is a blend of white hat and black hat SEO. It refers to the use of techniques that are unethical but not against the Google guidelines. The practitioners believe that they can rank their sites higher by doing things that the search engines may not approve of, but they won’t get into trouble as long as they don’t go too far.

However, there is always a risk of getting penalized by Google for using these SEO techniques. These techniques include:

  1. Paid link-building – Buy links from other websites to improve your site’s ranking.
  2. Private Link schemes – Use of artificial or manipulated links to improve site ranking.


  • It can be very effective
  • Quick results compare to white hat SEO
  • Some techniques are approved by the search engines


  • Risk of being penalized
  • Can damage a site’s reputation if not done correctly
  • Risk of Short-term gains, long-term losses

How to Choose the Right SEO Strategy?

SEO Marketing in Malaysia is still in its early stages, so there is plenty of room for businesses to improve their rankings by using the right techniques. By using white hat search engine optimisation practices, businesses can ensure that their site is safe and ethical, and they will see increased visibility and better ROI.

However, black hat SEO can be more effective but also comes with a higher risk. We don’t recommend going with this route. Grey hat SEO is a safe middle ground but also comes with a risk. Ultimately, it is up to the business to decide which type of SEO they want to use and how much risk they are willing to take.

Key Takeaways – Choose the Right Malaysia SEO Specialists is Vital

Regardless of which type of SEO, it is important to choose the right SEO company to help with the optimization process. The wrong specialist can do more harm than good, so it is essential to do your research before selecting the right SEO expert.

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About the Author Adam

Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.

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