SEO in Malaysia is an ever-changing landscape. To stay ahead of the competition, you need to be aware of the different types of SEO and how to use them for your website.
In Malaysia, there are four primary types of SEO strategies that can be used to improve website ranking and grow organic traffic. These include on-page SEO, off-page SEO, technical SEO, and local SEO.
On-page SEO is the strategy of optimizing individual pages on a website to rank higher and attract more visitors. This can include optimizing the title, meta description, header tags, images, and other elements on the page.
Incorporating on-page SEO is the foundation of any successful SEO campaign and should be done before any other tactics are used. The typical task in on-page SEO include:
Off-Page SEO is the method of optimizing a website by building backlinks from other websites. Backlinks are links from other websites that point to your website.
The higher the number of quality backlinks, the better your website will rank in search results. Off-Page SEO is a long-term strategy and can take months or years to see results. The typical tasks in off-page SEO include:
Technical SEO is the practice of optimizing a website by improving its technical infrastructure. This includes fixing errors on the website, setting up proper redirects, and ensuring the website is crawlable by search engines.
Technical SEO efforts are often overlooked, but it is essential for any website to rank higher in search result pages. The typical tasks in technical SEO include:
Local SEO is the SEO service of optimizing a website for a local business in a specific geographical location. This includes adding the city and state to the website, adding NAP (name, address, phone number) information, and creating local landing pages.
Local SEO is essential for businesses that want to attract more local customers. The SEO strategies include:
There are 3 types of SEO practices to accomplish the SEO campaign.
White hat SEO is the most ethical way of doing SEO. It refers to the use of search engine optimisation techniques that comply with the search engines’ guidelines.
White hat SEO practitioners believe that if they do everything right, their sites will rank higher, and they won’t get into any trouble with the search engines.
These techniques include:
Black hat SEO is the complete opposite of white hat SEO. It refers to the use of unethical techniques that violate the Google guidelines. Black hat SEO practitioners believe that they can rank their sites higher by doing things that Google don’t want them to do.
However, these techniques often lead to penalization from Google, and sometimes even banned from the search engine results pages (SERPs).
These techniques include:
Grey hat SEO is a blend of white hat and black hat SEO. It refers to the use of techniques that are unethical but not against the Google guidelines. The practitioners believe that they can rank their sites higher by doing things that the search engines may not approve of, but they won’t get into trouble as long as they don’t go too far.
However, there is always a risk of getting penalized by Google for using these SEO techniques. These techniques include:
SEO Marketing in Malaysia is still in its early stages, so there is plenty of room for businesses to improve their rankings by using the right techniques. By using white hat search engine optimisation practices, businesses can ensure that their site is safe and ethical, and they will see increased visibility and better ROI.
However, black hat SEO can be more effective but also comes with a higher risk. We don’t recommend going with this route. Grey hat SEO is a safe middle ground but also comes with a risk. Ultimately, it is up to the business to decide which type of SEO they want to use and how much risk they are willing to take.
Regardless of which type of SEO, it is important to choose the right SEO company to help with the optimization process. The wrong specialist can do more harm than good, so it is essential to do your research before selecting the right SEO expert.
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Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.