Technical SEO Services in Malaysia
An Overlooked Strategy to Get More Leads and Revenues from Search Engines
A website's technical SEO is often overlooked, but it can make a huge difference in your search engine rankings. Your website might have broken links, incorrect meta tags, or duplicate content that needs to be corrected. If you're not aware of what these issues are and how they affect your site's performance in the SERPs (search engine results pages), you could lose out on potential business and revenue.
That's where we come in! Our SEO professionals help you solve any technical Search Engine Optimisation issue so that you can get back to focusing on running your business instead of spending time trying to fix all of these problems yourself.
What is Technical SEO?
Technical SEO is the specific set of on-page techniques targeted to make it easier for search engines to crawl, index and understand the content of the websites. Technical SEO experts help search engines classify and identify the web pages they crawl, resulting in high rankings.
Technical SEO encompasses a wide variety of topics. A few of the aspects are all about creating better coding techniques, using standard HTML/CSS markup, complying with speed optimisation recommendations from search engines such as Google, Yahoo and Bing, using structured data for indexing purposes, and making content accessible by using proper markups.
The world is becoming more mobile, so having a mobile-friendly responsive website would be good for users and search engine web crawler because it will ease crawling and indexing processes.
4 Benefits of Technical SEO Optimisation
1. Improved Efficiency on Mobile Devices
Mobile search has increased by 546% over the past five years. It is projected to become even more important in the future. A Technical SEO optimised website provides a better mobile experience for your users, ultimately improving your business's conversion rates and overall revenue.
By optimising code for smartphone devices, webmasters can improve website performance up to 50%. This allows you to retain organic traffic from mobile visitors and provide a better user experience for those who are using their phones to browse the web on the go.
2. Better SEO Results
Technical SEO optimisation helps you boost your organic rankings and better compete with other sites in industry-relevant keywords through effective crawl management techniques like canonical. With a Technical SEO optimised website, you can ensure that your content is easily accessible to Google and other search engines.
3. Boost in Conversion Rate
Crawl errors caused by missing robots.txt, incorrect meta-data or insecure links cause web pages to rank lower on SERP's and reduce conversion rates, ultimately lowering the company's overall revenue and tarnishing brand image through lack of trust from potential customers. A Technical SEO optimised site prevents crawling issues that slow down or stop Indexing altogether (and thus affects your organic keyword rankings).
By improving crawl performance with technical SEO optimisation, you'll be able to increase your click-through rate (CTR) for targeted keywords, showing prospective customers precisely what they need when they want it.
4. Increased User Experience
Leaving out small details such as page load times can lead to a poor user experience, especially for site visitors who are on the go and using their smartphones to browse the web. We all know that Google emphasises mobile optimisation for organic ranking, so it's essential that your website performs well across multiple devices.
By technical SEO optimising your website, you'll provide an enhanced user experience by creating a seamless browsing experience for people regardless of browser or device type used. Technical SEO optimises your existing users' experiences by increasing page load speeds and attracts new customers through higher conversion rates. This strategy ultimately improves traffic volume and boosts revenue for businesses in any industry.
Our Technical SEO Service
Technical SEO Services are vital if you want your business to be found in the search engines. This service includes a number of specific tasks, which should all be done at least annually. The activities in Technical SEO Services start at the technical SEO audits phase of an SEO Project life cycle. This is where the Technical SEO agency conducts a thorough analysis of your website, SEO performance and your competitors' websites for technical errors that negatively affect Search Engines Results Pages (SERPs).
Technical SEO Audit
Technical SEO audits will entail a review of every page on your website, as well as of your competitor's websites. The goal is to identify the errors you need to fix. After all, Google provides a number of valuable tools that can be used for this purpose, namely, Google Search Console and Structured Data Testing Tool.
Competitor analysis entails assessing your competitors' websites with regard to their technical aspects to evaluate their SEO performance in SERPs. You want to determine how effectively they are attracting visitors from search engines by optimising their websites' technical components. For instance, how often have they updated their XML sitemaps? Or when was the last time they modified a page's title tag and URL?
This refers to the optimisation of an image file for search engines' indexing purposes. All you need to do is specify what alt text value you want your images to reflect in order for them to be properly indexed by crawlers.
Structured Data Markup Optimization
Structured Data Markup Optimisation involves implementing Microdata and JSON-LD code to have your website's data properly indexed by Search Engines. This is important because it increases your website's exposure in SERPs and helps you achieve higher rankings on SERPs that support this type of Indexing.
Crawlability & Sitemaps Optimization
Crawlability refers to the ease by which a crawler can reach all of your website's files. Having a crawlable site is important because its files are more likely to be indexed if correctly exposed in the search engine console. On the other hand, Sitemaps serves as an inventory of every file found on your website so that crawlers can easily find what needs to be crawled.
Page Load Speed Optimisation
An important aspect of a website's technical SEO is its loading speed. In fact, it's one of the main ranking factors that Google takes into account when displaying search results. A slow-loading page can lead to many more problems such as bounce rate, time on site and even a reduction in conversions. That's why you need to take this aspect seriously and optimise your website for better performance. Core Web Vitals optimisation is part of the site speed optimisation activities that need your immediate attention
Site Structure Optimisation
Site architecture entails the insertion of a clean HTML Sitemap. This is an effective Webmaster Tool that allows Search Engines and users to easily navigate your website's structure, which helps them find pages relevant to their queries. Moreover, it accomplishes two SEO objectives: increased crawl rate and faster access site speed.
Mobile-first Indexing requires a different approach for SEO compared to traditional desktop indexing, which is why we need to prepare your site in advance. A mobile-friendly website will rank better than its competitor, who hasn't converted its site into a mobile version. It's also important to consider that Google has confirmed rolling out this update worldwide by the end of 2018, so it's best to have your site ready.
Common Technical SEO Tools Use by Us
It allows you to quickly find out what is ranking for your chosen keyword and how well it ranks (page level). The backlink analysis section also provides you with easy-to-understand data about the link profile of your competitors. The site audit features allow you to see the issue, such as internal links that affect the site's rankings and make appropriate changes.
SEMRush is an all-in-one SEO tool for competitor analysis, keyword research, backlink audit, rank tracking, internal linking, content marketing analytics etc. However, it has a limited free version but is still enough to address basic technical SEO issues. You can use it to determine what is ranking for your chosen keywords in different search engines and how well they rank by knowing their position/rank for each engine. Also, you can check any domain's backlinks profile using this tool which includes referring domains, a number of links pointed at your web property from these domains (i.e., no-followed links included) and anchor text distribution amongst others.
Google Search Console
Google Search Console account offers insights into your overall organic search performance. You can see data on the crawl errors and indexation issues in your site, along with other tracking features like your search analytics, keyword analysis in Search Console and the ability to do a site-wide search issue report inside of Search Console (just enter the URL) and more.
Google Analytics account is a must-have for every site owner. With it, you can know who is coming to your site by knowing where they come from with the help of visitor segmentation data. Also, you can see how far visitors get into your web pages before leaving, along with its bounce rate. For example, if you have an average 40% bounce rate with 80% of people not making it past the home page, then this tells us that there's something wrong with your home page design so that most people just jump off it in less than 30 seconds.
The issue report feature offers data on issues like crawling and indexing errors which can be directly linked to slowness or ranking problems.
This tool lets you measure how well optimised your pages are for SEO keywords compare to the top result. This includes the content length, meta title, heading and keyword density.
This is an SEO tool that crawls a website and generates an XML Sitemap based on the found links, renders page titles and meta descriptions, checks image alt attributes, and all redirects. The main benefit of this SEO tool (other than generating an XML sitemap) is that it allows users to crawl any size website to produce accurate results regarding how well prepared that site's server-side infrastructure is for search engines.
We Choose Us as Your Technical SEO Company?
Every technical SEO company will tell you they're the best and brightest in their field. Why should you choose us? We put these four reasons forward to prove why our team could better meet your search engine optimisation needs.
On-site SEO specialists
Both our partner and the tech team at Adam SEO are technical SEO specialists. This means we spend all their time working on your website, not just managing the back-end side of things but actually improving the website performance with our comprehensive on-page SEO services and strategic SEO services. This allows us to get them working for you as quickly as possible.
Focus on web technologies and page speed
If you have a great looking site with lots of options, cool features and eye-catching graphics, but it runs like a dog - no one cares how good it looks! We bring together both sides of this argument to build sites that look awesome AND load fast, improving user experience from start to finish.
In-house Technical SEO Resources
The majority of other agencies outsource their technical SEO work to firms overseas. If something goes wrong, there's no one here they can turn to for help. This is not the case with us - we're your in-house SEO team, ready and waiting to help 24/7.
No spin, no smoke and mirrors, just good old fashioned open communication via email or phone as you need it. You'll know where we are with your project at any given time and what we've done so far. We hate being kept in the dark too!
Ready for Technical SEO Services?
If you think your website's technical SEO is in need of an overhaul, it might be time to contact one of our specialists. Our team will help identify any broken links or duplicate content on your site and make sure that the metadata tags are correctly filled out so that search engines can return high-quality results for potential customers looking for what you offer. We also provide free consultations where we'll review your current technical SEO strategy and give recommendations about how to improve website performance. Contact us today!
Why is technical SEO important?
Technical SEO is important because it's the force that ensures your web page loads fast, delivers a good user experience, and ranks well in search engines. Without technical SEO, you're left with low conversion rates and a headache when trying to understand why Google won't rank your site as high.
What is a technical SEO audit?
A technical SEO audit is a detailed assessment of your site's technical capabilities when it comes to search engine optimisation. It is a thorough review of aspects of a web page that affect how search engines will crawl it on behalf of an organisation's page to optimise those sites.
What are the key benefits of technical SEO work?
A technical SEO will identify and fix the on-page search engine optimisation issues that affect your site's ranking and traffic, including broken links, duplicate content, images without alt text and more. It will solve these problems and help you boost long-term sustainable organic traffic flow.
How long does it take to undertake a technical SEO audit?
A technical SEO audit can be a time-consuming process, depending on factors like the size of your site. On average, expect it to take 3-4 weeks to complete.