Do you want to increase your revenue by 283%?
283% might not sound a lot for an online e-commerce store. However, this is a significant improvement for local businesses who provide tangible services.
Do you want to know how a local travel business increase its sales by 283% to RM 307,000 per month using our 4-Stages SEO Marketing Framework?
Here is the truth about SEO marketing:
Everyone is focusing on the ranking of their website.
Many businessmen believe getting more keywords at the #1 spot in SERP is the key to more sales.
If you are serious in fully taking advantage of the power of SEO marketing, you need to start rethinking your strategies starting from keywords selection, CTR optimization, conversion rate optimization and re-engaging with your customers.
Otherwise, you may be one of the many businesses that get a SEO report showing an X number of keywords at page 1, but your revenue figure stays flat for that same period.
Before we dive in, here are our client’s stats before we started working with them and their result.
The figure below is the online revenue generated by our client before we worked with them.
The figure below shows the growth in revenue from an average of RM80,000/month to RM307,000/month, a 283% revenue increase within 10 months.
We implemented the 4-Stages, 9 Steps SEO marketing framework which targets the right traffic, conversion rate optimization, make use of social proof & re-engages interested visitors to generate more sales.
We followed 4 simple stages to help our client (Client name will be masked due to privacy rules)
Stage 1: Analysis – Understand a customer’s goal, core product/services, buyers needs and perform a keyword analysis.
Stage 2: Conversion Rate Optimization – Revamp the entire website with our optimization methods but still maintaining an SEO friendly page.
Stage 3: Dominate Search Result – We use high-quality SEO ranking strategies to gain multiple spots on page 1 of Google search results
Stage 4: Remarketing – Re-engaging potential customers who didn’t make a purchase to come back and buy the improved offer.
Most businesses only do Step 3 and forget to do the other three steps.
Obviously, you are either getting low ROI or even the worse, a failed SEO campaign.
What if you can:
Do you think it will result in a higher ROI and more sales for your business?
This is exactly why the 4-Stages SEO marketing framework that helps our client get the massive upswing in sales.
If you are seriously thinking of bringing your business to next level, let’s dive in now.
4-Stages SEO Marketing Checklist
Every SEO campaign must start by choosing the right keywords,
There are a ton of free and paid tools that do keyword analysis.
Do not confuse a beautiful website and a website optimized for conversion.
It is a huge topic when it comes to conversion optimization ranging from the fundamentals of your sites content to the more complex A/B testing for each website element.
Here is what we did for this client:
First of all, why choose the WordPress CMS? WordPress currently powers over 25% of the websites on the entire internet.
In our view, it is easy to use, secure, extendable & SEO friendly. Learn more its benefits here.
By using WordPress, you get the right theme and plugins for your site and we can quickly build a fully functional CMS system that is ready for further optimization.
Website speed is another important aspect.
A faster website means a better experience for your users, more page views and more sales.
Check out our stats on page load vs conversion here.
To speed up the website, we implement various strategies including choosing a proper hosting company, WordPress cache plugins and CDN (content delivery network) to reduce page load time. There are additional 19 actionable tips you can follow here.
Our favourite tools to test the page load time are https://tools.pingdom.com/ and https://gtmetrix.com/. Do not worries too much on the score in Google PageSpeed Insights but focus on the page loading time.
Generally, page load less than 3 seconds is good to go.
The existing website content on the client site is optimized for Search engine algorithm which does include various important keywords. But It is a boring read and doesn’t focus on the end users.
Also, I am sure you have come across some websites talking about how great they are. They keep emphasizing the feature of their products/services and so on…
In reality, users don’t care who you are. They only care about what value or benefit they can get if they chose you.
Rule #1, stop telling them how great you are and focus on what is the value you can bring to your clients.
Others can be supplemented to enforce your credibility and make the visitor believe you are the best choice.
Here are the typical to-dos which depend on the niche of your business:
Ask yourself what’s the first thing you check before making a purchase online?
Every business owner will say they’re the best among the rest.
The best way to trust a business owner is to check other customer reviews.
So, it is important to show customer reviews and testimonials on your website.
Social proof are reviews posted in social media like Facebook. These reviews can’t be faked.
E.g. A business with a Facebook page that has over 200 positive 5-star reviews. Will you trust them?
Thus, showing social proof & review is crucial. Learn more about social proof marketing here.
Furthermore, you can use the social proof app to display real live social media notifications to your visitors.
E.g. The notification below shows recent site visitor sign-ups and/or purchases on the website. Simply do a Google search using the “Social Proof App” keyword and you should get a list of choices.
If you are using WordPress or the Shopify Store, installation is easy and does not need much coding work.
Meta tag CTR optimisation is often ignored in many SEO campaigns.
What is a meta tag?
Yes. Most SEO campaigns will put in the proper keywords on title tag and meta description. But they are not optimising it to encourage more clicks.
We believe optimising your meta title will increase the Click-Through-Rate (CTR) and rank better in the long run. In AdWords, CTR is important to make sure you deliver a cost-effective ad campaign.
It became important when Google launched their RankBrain algorithm. Google is smart enough to track, analyse and learn from user behaviour to deliver the best results to their users.
We believe high CTR will improve your website ranking over time.
Our belief is simple.
Google will then slowly push your website to a higher position on page 1 since the majority of searchers visit your page.
Do check out the full coverage about CTR impact SEO ranking here.
Ok. So, how do we improve the CTR?
Here are some simple tricks:
It looks simple, but it works. We have tested these methods multiple times and have always seen positive results.
As everyone knows, there are 3 types of Google search results when someone hits enter to inquire about something on the search engine.
SEO campaigns will target local map results and organic search results.
And the higher ranked website usually has the highest traffic.
We make sure their Google Business page shows up in the top 3 of map results as well. We also encourage their customers to leave a review to gather star ratings which show up in Google map results.
We also help them rank on another web property, such as their Facebook page on page 1.
Lastly, the client also has enough budget to place another spot in Google AdWords.
As a result, they are dominating about 4 spots on page 1.
Due to the nature of the business, visitors will usually compare a few companies before making the final purchase. AdWords is not necessary, but it is a good option to keep your competitor from showing up in the search results of a potential customer.
Google search traffic is one the best traffic sources for visitors who need a last push to make their purchase. These are hot leads who are ready to spend their money.
With the right traffic, website conversion optimization, social proof and a great offer, our client is able to increase their revenue significantly.
Let’s face it. No matter how good your website and your offer is, you will never be able to convert all your visitors to become your customers.
It may be due to the person checking your website is on the move.
Or someone is disturbing him/her due to an emergency issue.
Or their kids are calling them for help.
Or they do not trust you enough to make a purchase.
It can just be any reason that keeps them from completing an action on your site.
But this doesn’t mean that they are not interested in your offer. It is usually just not the right timing or they needs more interaction to make the decision.
By remarketing ads, we remind those users to come back and complete the action.
You can either use Google retargeting ads (GDN) or Facebook remarketing ads to do this.
For us, we favour Facebook remarketing because we believe that when someone is free to hang out on Facebook, that is the best time to remind them about the offer.
Check out what we got our client by using simple Facebook Remarketing ads.
If we do not use remarketing ads, the client may lose over RM30,000 every month.
Here is a simple explanation.
By using remarketing ads, it can increase your brand’s visibility. People see your brand more often and will trust your business.
Here are additional tricks for our remarketing ads.
That’s the simple Facebook Remarketing ads we do for our clients which bring in an additional RM 38,000 every month.
4-Stages SEO Marketing Checklist
Now, we’ve shown you the 4-Stages SEO marketing framework we used to grow our client’s business by RM307,000/month.
If you are running an SEO campaign, make sure you (or your SEO company) will implement all the 4 steps (Analysis, Conversion Optimisation, Dominate Search Result, Remarketing) to maximise the ROI for your campaign.
We often spend extra effort on our SEO campaigns because it is not the typical SEO campaign which just provided your ranking. Thus, we have limited spots because we want to make sure both are a good fit.
Do you have any questions? Leave a comment below. We will be happy to help.