Do You Need to Do SEO Every Month?
There is a lot of debate surrounding the need for SEO every month. Some people say it’s necessary, while others claim it’s not worth the time or effort. So, what’s the truth? In this blog post, we’ll explore both sides of the argument and help you decide whether or not you should be doing SEO every month.
The Argument for Monthly SEO service
Those who argue that monthly SEO is necessary typically make the following points:
- SEO is an ongoing process that needs to be continually monitored and tweaked to be effective.
- Search engine algorithms are constantly changing, so you need to adjust your SEO strategies regularly to keep up.
- If you don’t do SEO every month, your competitors will outrank you in the search engine results pages (SERPs).
All of these points are valid. However, they don’t necessarily mean you need to do SEO every month. Let’s take a closer look at each one.
Search engine algorithms are constantly changing, so you need to adjust your SEO strategies regularly to keep up.
This is probably the strongest argument for doing monthly SEO. Google and other search engines make hundreds of changes to their algorithms yearly, so staying up-to-date on the latest trends is essential. However, you don’t necessarily need to do this yourself.
Plenty of resources (including our blog) can keep you informed of the latest algorithm changes and how they might impact your SEO efforts.
If you don’t do SEO monthly, your competitors will outrank you in the SERPs.
While it’s true that your competitors might outrank you if they’re doing SEO and you’re not, there’s no guarantee that this will happen. It all depends on the nature of your business and the competitiveness of your industry.
If you have a small company in a non-competitive sector, chances are that you won’t see a significant drop-off in your rankings if you skip a month (or two) of SEO.
On the other hand, if you’re in a highly competitive industry, it’s probably worth doing SEO every month to ensure you don’t lose your spot in the SERPs.
The Argument Against Monthly SEO campaign
Those who argue that monthly SEO is unnecessary typically make the following points:
SEO is a long-term strategy, so you don’t need to do it monthly.
This is true to some extent. SEO is a long-term strategy, and the benefits of SEO can compound over time. However, that doesn’t mean you can set it and forget it. To maintain your rankings and continue seeing results from your SEO efforts, you must check in and ensure everything is on track periodically.
You can do most of your SEO work upfront and then make occasional adjustments.
While it’s possible to do most of your SEO work upfront, it’s not advisable. As we mentioned, search engine algorithms are constantly changing, so what worked last year might not work this year. Doing it monthly can ensure that your website is always up-to-date and compliant with the latest algorithm changes.
Doing SEO every month is too time-consuming and expensive.
This is a valid concern. SEO can be time-consuming and expensive if you hire an SEO company. However, there are ways to minimize the time and expense of monthly SEO. For example, you can use automation tools to help with keyword research and link building. You can also outsource some or all of your SEO tasks to a professional agency.
So, Are Monthly SEO Services Beneficial for You?
The answer is yes if budget is not a concern. It all depends on the nature of your business, the competitiveness of your industry, and how much time and money you’re willing to invest in SEO.
How to Decide Whether or Not to Do SEO every month
If you’re still on the fence about whether or not to do SEO every month, here are a few questions to ask yourself:
- How competitive is my industry?
- Am I comfortable doing some work monthly, or would I prefer to set it and forget it?
- Do I have the budget to outsource my SEO tasks, or do I need to keep costs down by doing it myself?
Answering these questions should give you a better idea of whether monthly SEO is right for you and your business. If you’re unsure whether it is right for you, we recommend starting with a couple of months to see how it goes. You can always scale back your efforts if you find that it is too time-consuming or expensive.
What are the common monthly SEO tasks?
Several SEO tasks should be completed every month to ensure that your website is performing well and ranking high in the search engines:
1. Research new keywords and update your content to include them
For this month’s SEO task, we will research related keywords that are already ranking on page 2 or 3 and incorporate them into our content where possible. Doing this can help boost our website’s ranking for these keywords and improve our overall SEO.
Some helpful tools for keyword research that rank on page 2 or 3 include Google Search Console, Ahrefs, or any other rank tracking tool. These tools allow you to find related keywords and see how competitive they are to rank for.
Once you have found a few relevant keywords, you must naturally include them throughout your content. This could be in the form of blog posts, product descriptions, or even adding them to your website’s metadata.
By including these keywords in your content and doing the on-site SEO correctly, you are helping your website rank higher for them and improving your website’s overall SEO.
Content is still one of the most important ranking factors for SEO, so it is essential to make sure that you are regularly updating your website’s content with new and relevant keywords.
Finally, track your website’s ranking for these keywords over time. This will help you to determine whether or not your efforts are practical.
2. Analyze your website’s search engine rankings and traffic data
Analysis of a website’s search engine ranking and traffic data can help to identify the progress that has been made over time and any areas that may need improvement. Checking rankings regularly will help to ensure that the website is visible to potential customers and that traffic levels are as high as possible.
There are several different tools and services that you can use for this purpose, such as Google Analytics, SEMrush, and Moz. These tools will give you insights into such factors as your site’s organic search traffic, backlinks, keyword rankings, and more.
By analyzing this data, you can better understand what aspects of your SEO campaign need improvement, and which keywords and phrases you should be targeting to increase website traffic.
3. Evaluate your website’s overall optimization and make changes as needed
Once you have analyzed your website’s traffic and ranking data, it is time to evaluate your website’s overall optimization. This includes reviewing your website’s structure, title, meta descriptions, header tags, and other on-page factors.
If any of these elements are not optimized properly, make the necessary changes to improve them. This could involve adding or removing keywords from your title tags and meta descriptions and making sure that your website’s structure is easy to navigate.
It is also essential to ensure that your website’s content is high quality and keyword-rich. This means writing original, well-written articles that are relevant to your niche. If you have any old or outdated content on your website, then now is the time to remove it or update it.
4. Audit your backlinks and disavow any that are spammy or low-quality
One of the most important aspects of SEO is link building. This involves getting high-quality links from other websites to your own. However, it is also important to audit your backlinks regularly, as some may become spammy or low quality over time.
If you find that any of your backlinks are from spammy or low-quality websites, you should disavow them. This can be done using Google’s Disavow Tool.
Link building is an integral part of SEO, but monitoring your backlinks and removing any that could harm your website’s ranking is also important.
By auditing and disavowing your spammy or low-quality backlinks, you can help to improve your website’s SEO.
5. Review your Google Analytics data to see how users are interacting with your website
Google Analytics is a powerful tool that can provide insights into how users interact with your website. This data can be used to improve your website’s overall optimization.
You can learn from Google Analytics (after integrating with your Google Search Console) what keywords users are typing into Google to find your website, what pages they are landing on, and how long they are staying on your website.
By reviewing this data, you can better understand what areas of your website need improvement. You can also learn which keywords and phrases you should target to increase website traffic.
Google Analytics is a valuable tool that every SEO should use to improve their website’s optimization.
6. Publish new blog posts, guest posts, and other types of content regularly
One of the best ways to improve your website’s SEO is to publish new, high-quality content regularly. This could include blog posts, guest posts, infographics, videos, etc.
This will help improve your website’s ranking in the search engines and give users (and search engines) something new and fresh to read or watch. This will help keep them coming back for more, and it will also help increase the amount of time they spend on your website.
By publishing new SEO content regularly, you can give your website a boost in the search engines and keep users engaged.
7. Content marketing and link building
After you have published new content, it is essential to promote it to get the most traffic possible. You can promote your content in several ways, such as through social media, email marketing, and link building.
Link building is significant for promoting your content. This involves getting other websites to link back to your own. This can be done by guest posting, creating infographics, and more.
By promoting your content and building links to it, you can help to increase traffic to your website and improve your website’s SEO.
Final Thoughts
Monthly SEO is essential if you want to maintain your rankings and continue to see results from your SEO efforts. However, it’s not suitable for everyone. Whether or not to do it depends on the nature of your business, the competitiveness of your industry, and how much time and money you’re willing to invest in SEO.
Whichever route you decide to take, the most important thing is to have a clear and consistent SEO strategy that you can stick to over the long term.
FAQs
How often should I be doing SEO?
The frequency of your SEO efforts will depend on several factors, including the competitiveness of your industry and how much time and money you're willing to invest in SEO. Generally speaking, it's advisable to do some form of SEO every month, even if it's just a tiny task like checking your website's speed or adding new content to your blog.
Is monthly SEO worth it?
It can be time-consuming and expensive, but it's typically worth the effort. The benefits of SEO compound over time, so the sooner you start, the better. Additionally, by doing monthly SEO, you can ensure that your website is always up-to-date and compliant with the latest algorithm changes.
Can I do SEO monthly, or do I need to hire a professional?
You can do SEO monthly by yourself, but it may be worth hiring a professional if you don't have the time or expertise to do it yourself. If you decide to go the DIY route, use automation tools to help with tasks like keyword research and link building.
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About the Author Adam
Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.