B2B SEO Malaysia – Insights and Strategies to Grow Your Business

Do you own a business that provides services to other companies? If so, you need to focus on your SEO efforts. This blog post will discuss some of the best SEO strategies for B2B companies in Malaysia. We will also provide some insights into improving your website’s ranking and visibility in search engines. So if you are looking to grow your business, read on!

What is B2B SEO?

B2B SEO is the process of optimizing a website for search engines to earn higher levels of visibility and traffic from business-to-business searchers. The strategies used in B2B SEO are similar to those employed in traditional SEO, such as keyword research, link building, and on-page optimization.

However, some key differences should be considered when optimizing a website for B2B searchers. For example, business-to-business searchers are often more sophisticated than the average consumer, and they are constantly looking for specific information about a product or service. As a result, B2B SEO must be focused on providing relevant and targeted content that meets the needs of business searchers.

What Is the Difference Between B2B and B2C SEO?

B2B SEO and B2C SEO may seem similar on the surface, but there are a few key ways they differ.

Target Audience

One of the most important is the target audience. B2B SEO is all about targeting other businesses, while B2C SEO is focused on consumers. This means that the keywords and content will be different, as companies are likely to search for different things than consumers.

Additionally, businesses may be more interested in facts and figures, while consumers may be more interested in personal stories and reviews. Understanding these differences is essential for crafting an effective SEO strategy.

Keyword Research

When conducting keyword research for a B2B company, the focus is usually on phrases with lower search volume but high search intent. This is because B2B buyers are typically further along in their purchasing journey and know exactly what they are looking for.

In addition, these keywords often have high CPC costs since they are associated with expensive products or services. By contrast, B2C SEO focuses on higher search volume keywords with less purchase intent.

This approach is necessary because B2Cs generally have a wider variety of products and services, so they need to cast a wider net to attract potential customers.

Content Creation

B2C SEO is all about creating content that appeals to a broad audience, while B2B SEO is focused on producing content that speaks directly to decision-makers within a company. The goal of B2B SEO is to target these key decision-makers with content that addresses their specific needs and pain points.

This means that B2B SEO content must be highly relevant and tailored to the needs of the audience rather than being general in nature. In addition, B2B SEO relies heavily on keyword research to ensure that the right keywords are being targeted.

In contrast, B2C SEO is focused on developing a broad audience by creating content that is entertaining or useful to a wide range of people. As a result, B2B SEO requires a more strategic approach to content creation.

Budget Planning

Businesses that are selling products or services to other businesses (B2B) generally have larger marketing budgets than businesses that sell to consumers (B2C). This is because B2B companies typically have more money to spend on marketing and advertising overall.

Additionally, B2B companies tend to sell more expensive products or services, so they can afford to invest more in marketing efforts to reach their target audience. For these reasons, budget planning is one of the critical differences between B2B SEO and B2C SEO.

B2B SEO Strategies in Malaysia

Now that we’ve covered some of the key differences between B2B SEO and B2C SEO let’s take a look at a few strategies that can be used to improve the ranking of a website in Malaysia.

#1 – The B2B SEO Keyword Selection Criteria

The first step in any good SEO strategy is keyword research. By understanding what words and phrases your target audience uses to search for products or services like yours, you can be sure that your website is showing up in front of the right people.

Keyword selection is important, especially for B2B companies. This is because B2B keywords are often much more specific than general consumer keywords. As a result, they tend to have less search volume. However, this does not mean that they are less critical.

In fact, choosing the right keywords is even more critical for B2B companies because it can mean the difference between attracting high-quality leads and wasted marketing efforts. B2B companies should focus on search intent and prioritize quality over quantity when selecting keywords.

It is also important to remember that broad topic keywords may have high search volume but rarely result in conversions. Instead, it is better to focus on long-tail keywords more specific to your product or service.

#2 – The Keyword Research Process

A. Start with a Seed Keyword

One approach is to start with a seed keyword, which is a broad term related to your business. For example, if you offer an accounting service, your seed keyword might be “accounting service.” You can use a keyword tool like Google Keyword Planner to find related keywords that you can target on your website. SEMrush and Ahrefs are also good options for this purpose. These tools will give you an idea of each keyword’s search volume and competition.

B. Reverse engineer your competitor keywords

Several different methods can be used to reverse engineer your competitor keywords. However, two of the most popular and effective tools are SEMrush and Ahref. These tools allow you to enter a competitor’s URL and generate a list of their most popular keywords.

This information can then be used to develop your own keyword strategy. In addition to providing you with a list of competitor keywords, both SEMrush and Ahrefs also offer other valuable features, such as keyword difficulty scores and search volume data.

Here is an example of using Ahrefs to find all your competitor keywords.

To start, head over to Ahrefs and enter your competitor’s URL into the “Site Explorer” tool. Once you’re in, click on the “Organic Keywords” link on the left bar.

This will show you a list of your competitor’s most popular keywords. From here, you filter a list of keywords that are related to your business.

Repeat the same process for a few of your main competitors to get a well-rounded list of keywords to target.

C. Group The List Of Keywords Into Topic

Now, you have a huge list of keywords gathered from steps A & B. It’s time to put similar keywords into a group. Each group of keywords are potential to become a topic that you can target on a specific web page.

For example, all the keywords related to “service” can be grouped into one topic and targeted on the service page. By doing this, you know exactly what content to put on each page of your website for it to rank well for the right keywords.

You can do it manually or use a keyword clustering tool like KeywordCupid.

D. Build the Topical Authority Map

Once you have a good list of topics, it’s time to start creating a topical authority map. This is a process of linking up each relevant topic together and creating a connection between the topics.

For example, “company incorporation services” is the main topic which may link to “Accounting Services”, “company secretary services” and “company auditing services”. From the “Accounting Services”, it can continue to move to “Accounting Software” and next to “Cloud accounting software”. This is how a topic can flow from “company incorporation services” to “cloud accounting software”.

Creating a topical authority map is important as it will help you understand the relationship between different topics on your website. In addition, this can also be used to develop a content creation strategy.

#4 – Optimize You Seed Pages

Seed pages, also known as cornerstone content, are among the most important pages on a website. For B2B, these are usually your homepage, product or service pages.

Seed pages are typically the first result in a search engine for their primary target keywords. They play a critical role in attracting organic traffic to your website. Accordingly, it is essential to optimize seed pages for the right keywords.

The process begins by identifying the target keywords for each seed page. These seed pages are usually the top topic within your topical map. You can then optimize the page title, meta description, and body content for each seed page from the keyword research result.

#5 – Create Informational Content

If you want your B2B SEO efforts to be successful, it’s important to create informative content that supports your seed page. This will help you build topical authority and rank high in search engine results pages.

The topical authority map listed all the topics related to your seed page. This will help you understand the relationship between different topics on your website and how they’re interrelated.

Once you have a good understanding of the topic, you can start creating content that covers all its aspects. This will help you build a comprehensive resource that searchers will find useful and informative.

By taking the time to create quality content, you can develop a strong foundation for your B2B SEO efforts and build a website that ranks high in search engine results pages.

#6 – Apply On-page Optimization & Internal Linking

Correct on-page optimization and internal linking are important for any website, but they’re especially important for B2B websites. The main goal of on-page optimization is to make it easy for search engine crawlers to understand what your website is about.

This can be achieved through things like the correct use of title tags, meta descriptions, and header tags. Internal linking should also be used to help search engines understand the relationship between seed pages and other pages on the site. In addition, informational pages play an essential role in on-page optimization.

#7 – Build Links to Seed Page & Information Page

One of the most important things to keep in mind when developing a B2B SEO strategy is the need to build links to your seed page first and then follow up with links to your informational pages. By building links to your seed page, you can help to rank your seed keywords.

However, it’s also important to build links on your informational pages. By building links on your informational pages, you’ll help those pages rank higher, but you’ll also boost the seed keywords you’re targeting.

When it comes to B2B SEO, it’s essential to take a holistic approach and focus on your seed and informational pages.

Key Takeaways

There’s a lot to consider when developing a BOB SEO strategy, but the above tips should get you started on the right track and develop a strong SEO foundation to help your business grow.

Remember to focus on both your seed pages and informational pages and use internal linking and on-page optimization to help search engines understand your website. If you have any queries or require assistance, please do not hesitate to contact us.

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