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How to Become an SEO Content Writer: Tips, Tricks and Advice

Do you want to become an SEO content writer? If so, you’re in luck! In this blog post, we will provide tips and advice to help you get started on your journey to becoming a successful SEO content writer. We’ll discuss the skills you need to succeed in this field and the best ways to market your skills and find work. So what are you waiting for? Read on to learn how to become an SEO content writer!

What is SEO content writing?

SEO content writing is the process of creating content that is optimised for search engines. The goal of SEO writing is to rank high in search engine results pages (SERPs), which will ultimately lead to more traffic and higher conversion rates.

Why is SEO writing important?

Because it can help you reach your target audience more effectively. By creating content that is optimised for search engines, you increase the chances that your target audience will find your content and be able to engage with it.

SEO writing is also important because it can help you improve your website’s overall ranking. The higher your website ranks in SERPs; the more likely people are to find it. And, of course, the more traffic you have to your website, the higher the chances of conversion.

So, now that you know why SEO writing is important let’s move on to tips and tricks for becoming successful SEO content writers.

The skills that you need to be a successful SEO content writer

seo content writer facing camera with html code on monitor screen

1. Learn how to write for the search engine and user

As a content writer, it’s important to understand how to write for both the search engine and the user. To do this, you need to know how to use keywords effectively. Keywords are the words and phrases people enter into the search engine when looking for information. When used properly, keywords can help your content rank higher in the search results.

However, it would help if you were careful not to overuse keywords, or your content will appear “keyword stuffed” and be penalised by the search engine. In addition to using keywords wisely, you also need to make sure that your content is well-written and informative.

After all, even if your content ranks well in the search results, it won’t do you any good if people click away as soon as they start reading it. So take time to craft quality content that will both please the search engine and engage your readers.

2. Understand the basics of SEO on-page optimisation

To be a successful SEO writer, it is essential to understand the basics of SEO on-page optimization. While there are many factors that contribute to a website’s search engine ranking, the content on the page is one of the most important. In order to write effective SEO copywriting, you need to understand how on-page optimization works.

One of the most important aspects of on-page optimization is choosing the right keywords. Keywords are the words and phrases that searchers use when looking for information on the web. When selecting keywords, it is important to choose ones that are relevant to your topic and that have a high search volume.

In addition, you need to ensure that your keywords are used throughout your content in a natural and engaging way. Finally, you also need to pay attention to other elements of your page, such as your title tag and meta descriptions.

3. Research your topic inside and out

One of the most important tips for writing great SEO content is to make sure that you are an expert on your topic. This means doing extensive research and really knowing your stuff. You can study the competitor’s top ranking result for your target keyword to get an idea of what needs to be included in your content to outrank them. But, ultimately, you need to be able to go beyond that and offer something unique and valuable that other sites don’t have.

One way to become an expert on your topic is to read as much as you can about it. This includes both primary and secondary sources. Primary sources are original documents or objects that have not been interpreted or analyzed by another person. Secondary sources are those that have been interpreted or analyzed by someone else.

Both types of sources are important for understanding your topic inside and out. In addition to reading, you should also make sure to talk to people who are experts on your topic. This can help you get a different perspective and also ask questions that you may not have thought of before.

Becoming an expert on your topic takes time and effort, but it is essential if you want to write great creative and technical writing.

4. Master the keyword research process

Keyword research helps you to understand what people are searching for online and how to craft content that will rank high on search engine results pages. There are a few key steps to mastering the keyword research process.

First, you need to identify your target audience. What are their needs and interests? What kinds of questions do they have? Once you have a good understanding of your target audience, you can start brainstorming possible keywords.

Use online tools like Google Keyword Planner and semrush.com to help you identify high-traffic keywords with low competition. It’s also a good idea to target long-tail keywords for the new website. Once you have a list of potential keywords, it’s time to start writing! Create compelling content that naturally answers your target audience’s questions and includes your chosen keywords.

5. Write catchy, attention-grabbing keyword rich headlines

The headline is the most important part of your SEO content. Why? Because it’s the first thing, people see when they come across your article in a search engine. If your headline isn’t attention-grabbing, they will likely move on to the next result. And with so many results to choose from, you can’t afford to lose readers before they even start.

So how do you write headlines that will make people stop and click? The key is to use keywords wisely. Incorporate keywords into your headlines, but don’t stuff them in. Balancing keywords with catchy phrases will help your headlines stand out and entice readers to click through. Keep your headlines short and sweet- no one wants to read a long, drawn-out headline.

And lastly, make sure your headlines match the rest of your article. Your headline should be an accurate reflection of what the article is actually about. If it isn’t, you’ll lose readers’ trust and they’ll be less likely to come back for more. Follow these tips, and you’ll be well on your way to writing SEO-friendly headlines that will grab attention and keep it.

6. Write an engaging introduction that hooks users to read further

The first few sentences of any piece of writing are crucial in hooking the reader and convincing them to continue. This is especially true when it comes to SEO content, where the goal is not only to engage the reader but also to rank highly on search engine results pages.

To write an effective introduction, start by brainstorming a list of potential hooks, such as an interesting statistic or a surprising fact. Once you have a hook, lead into it with a few general sentences that provide context and background information. Finally, finish the introduction with a sentence that clearly states the article’s or blog post’s main point.

7. Structure your content for maximum readability

Any good SEO content writer knows that search engine optimization and readability go hand-in-hand. After all, what’s the point of writing great content if no one is ever going to read it? That’s why it’s important to structure your content in a way that makes it easy for readers to digest. Breaking your content up into small paragraphs with clear topic sentences is a good place to start.

Using headings and subheadings can also help to break up the text and make your content more skimmable. Finally, don’t forget to use plenty of white space – large blocks of text are intimidating and off-putting for most readers.

8. Incorporate keywords throughout your content

It’s important to keep keyword placement in mind while you’re writing. However, you also don’t want to stuff your content full of keywords, or you’ll end up with something that reads awkwardly and sounds unnatural. So how can you strike the right balance? A good rule of thumb is to include one or two keywords for every 100 words of content. This will help your content come across as keyword-rich without seeming forced.

In addition, be sure to sprinkle your keywords throughout your content, headlines and subheadings rather than concentrating them all in the first paragraph. This will give your content a more natural flow and make it more likely to rank well on search engine results pages.

How to Market Your Skills as an SEO Writer

Now that you know how to write SEO-friendly content, it’s time to start marketing your skills as an SEO content writer. Here are a few tips to get you started:

Create a portfolio of your best work

A portfolio is a great way to showcase your skills as an SEO copywriter. By creating a collection of your best work, you can demonstrate your ability to produce high-quality content that is both keyword-rich and informative. If you don’t have a lot of experience, consider including some samples of your work in your portfolio.

This will help to show potential clients what you are capable of and give them an idea of your writing style. Be sure to include a mix of different types of content, such as blog posts, articles, and web pages. Also, be sure to optimize your portfolio for the search engines by including relevant keywords in the titles and descriptions.

Get involved in online communities.

Online communities can be a great way to market your skills as an SEO content writer. By participating in forums and other online discussions, you can show potential clients that you know your stuff when it comes to SEO work.

In addition, online communities can be a great source of writing leads – if you see someone looking for help with their website’s content, don’t hesitate to reach out and offer your services.

Finally, online communities can also help you build up a network of contacts in the SEO industry, which can come in handy when you’re looking for new clients or job opportunities.

Write guest posts

Guest posting is a great way to get your name and show off your SEO writing skills. Find blogs in your niche that accept guest posts and pitch them an article idea.

When writing guest posts, be sure to include keywords and phrases that are commonly searched for in your industry. This will help you attract the attention of potential clients who are looking for someone with your particular skills. In addition, make sure to promote your guest posts on social media to reach an even wider audience.

Create a website

A well-designed website will showcase your writing skills and show potential clients what you can do. Make sure to include examples of your work, testimonials from satisfied clients, and clear information about your rates and services. Once your website is up and running, be sure to promote it through social media and other online channels.

How to Find Work as an SEO Content Writer

Once you’ve started marketing your skills as an SEO content writer, it’s time to start looking for work. Here are a few places to find potential clients:

Online job boards

Job boards can be a great place to start your search for SEO content writing jobs that match your skills and interests. There are a few different types of job boards, so it’s important to know which ones will be most useful for finding content writing jobs.

The first type of job board is the general job board, which includes job postings from all industries and sectors. These job boards can be a great place to start your search, but you may have to sift through a lot of irrelevant postings to find content writing jobs.

The second job board type is the industry-specific job board, which includes only postings from a particular industry or sector. These job boards can be a great way to narrow your search and find content writing jobs that are a good fit for you.

Finally, the third job board type is the freelancer-specific job board, which includes only postings from individuals or companies looking to hire freelance writers. These job boards can be a great way to find work as an SEO content writer. When searching these job boards, be sure to use keywords like “content writer,” “SEO,” and “freelance.”

Freelance marketplaces


Sites like Upwork and Fiverr are great places to find work as a freelance writer. On these platforms, you can create a profile and bid on writing projects from customers worldwide. The competition can be stiff, but if you’re good at what you do, you can land some great gigs.

Partner with Agencies

One of the best ways to find work is to partner with agencies that provide content marketing services. There are many benefits to working with an agency. For one, you’ll have a consistent work stream, as most agencies have multiple clients for which they need content.

And because agencies are experienced in managing content projects, they can provide clear guidelines and feedback, making it easier for you to produce high-quality work. Additionally, agencies typically pay their freelance writers faster than clients do, so you’ll get paid more quickly for your work.

To find agencies that partner with freelance writers, simply search for “content marketing agency” in your favourite search engine. Then, reach out and introduce yourself – let them know what kind of content you specialize in producing and why you’d be a good fit for their team.

Cold pitching

You can also reach out to businesses directly and pitch them your services. You can offer your services as a freelance SEO content writer by reaching out to companies and businesses in your niche. Not only does this allow you to pitch your writing skills, but it also allows you to establish relationships with potential clients.

When cold pitching, it is important to be professional and courteous. In addition, be sure to tailor your pitch to each individual client. By taking the time to customize your proposal, you will demonstrate your commitment to providing quality content.

Social media

Finally, don’t forget to market your services on social media. By creating a profile on social media sites like LinkedIn, you can showcase your skills and experience to potential employers. You can also search for job postings on social media sites like Twitter and Facebook.

In addition, many companies use social media to post job openings, so following relevant companies and keywords can help you find open positions.

Finally, don’t forget to build your personal brand on social media. By creating quality content and engaging with other users, you can attract the attention of potential employers and show them what you can do.

Wrap Up

By following these tips, you can be on your way to becoming a successful SEO content writer. Just remember to start by searching the right job boards, reaching out to agencies, and marketing your skills on social media. With a little effort, you can find the perfect content writing gig for you.

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About the Author Adam

Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.

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