SEO Specialist Malaysia 101 – All the Basics You Need to Know
Are you curious about what an SEO specialist does? Curious about how to become one? This blog post will break down all the basics you need to know about SEO specialists in Malaysia. We will define what SEO specialist is, explain what they do and discuss some of the career paths for an SEO specialist. So, if you are looking to learn more about SEO or want to become an SEO specialist, then keep reading!
What Is an SEO Specialist?
Ok. Let’s be serious… An SEO specialist is someone who specialises in optimising a website for Google search. They are responsible for improving the visibility and ranking of a website through on-page optimisation and off-page optimisation techniques.
SEO specialists work with clients to identify the best keywords that will help their website rank higher in Google search results. They also use various methods to improve the website’s overall quality, including link building, on-page optimisation, and content marketing.
What Does an SEO Specialist Do?
There are many things that an SEO specialist can do to improve the visibility and ranking of a website. Some of the main tasks include:
Keyword Research – One of the most important tasks is to identify the best keywords that will help their website rank higher in Google search results. They research various keywords and then select the most relevant ones to the business and have the highest potential to rank high in Google.
On-Page Optimisation – Once the keywords have been selected, they will work on optimising the website for those keywords. This includes optimising the title tag, meta description, header tags, images and content. They also make sure that the website is structured in a way that makes it easy for Google to crawl and index.
Link Building – Another important task is to build links to the website from other high-quality websites. This helps improve the website’s overall quality and boosts the ranking of the website in Google search results.
Content Marketing – One of the most important aspects of SEO is creating high quality, relevant content that will help attract more visitors to the website. They will work with the client to create compelling content that attracts visitors and helps improve the ranking of the website in Google search results.
Check out more on this video.
The Characteristics of a Successful SEO Specialist
So, what are the qualities of a successful SEO specialist? Here are some of the key characteristics:
Strong Analytical Skills – SEO is all about analysing data and making decisions based on that data. The SEO specialist must be able to analyse and interpret data to make strategic decisions about how to improve the website’s ranking.
Willing to learn from failure – SEO is an ever-changing landscape, and the SEO specialist must be willing to learn and adapt to the changes. They must also be willing to experiment with various techniques to find what works best for their client.
Knowledge of SEO Techniques – They must be familiar with the latest SEO techniques to stay ahead of the competition. They must be able to use various methods to improve the visibility and ranking of the website.
Strong Communication Skills – They must communicate effectively with clients and other team members to get the best results. They must be able to explain complex concepts in a way that is easy to understand.
Passion for SEO – They must have a passion for SEO and be motivated to stay up to date with the latest trends and techniques. They must be willing to put in the extra effort to get the best results.
What are the Career Paths for an SEO Specialist in Malaysia?
There are many career paths that an SEO specialist can pursue. Some of the most popular options include:
SEO Manager – A SEO manager is responsible for overseeing all aspects of the SEO campaign for a company. They work with the client to identify the best keywords, optimise the website and build links to the website. They also create and implement a content marketing strategy to help attract more visitors to the website.
SEO Consultant – A SEO consultant is someone who provides SEO services to clients on a freelance basis or under an SEO company. They typically work with clients to help them improve the visibility and ranking of their website.
SEO Analyst – A SEO analyst is someone who works with clients to track the progress of the SEO campaign and analyse the results. They compile weekly and monthly reports on the website’s performance and identify areas where improvements can be made.
Technical SEO Expert – A technical SEO expert is someone who specialises in the technical aspects of SEO such as website speed, search engine crawling, indexing and website structure. They work with the client to ensure that the website is configured to make it easy for Google to crawl and index the content.
Start an SEO business – A SEO specialist can also start their own SEO business. This involves setting up a website, creating a marketing strategy and finding clients who need SEO services.
What Tools Do SEO Specialists Use?
There are many tools and software that SEO specialists use to help them with their job. Some of the most popular tools include:
Google Analytics – This is a free web analytics tool that allows you to track the traffic and engagement on your website. It provides valuable insights into how people are interacting with your website and helps identify areas where improvements can be made.
Google Search Console – This is another free tool from Google that allows you to track the visibility of your website in Google search results. It also provides insights into how your website is performing and helps identify any errors that may be causing your website to rank lower in Google search results.
Ahrefs – This is an all in one SEO tool that can help you with a variety of tasks, including finding high-traffic keywords, analysing your competitor’s website and backlinks, checking your website’s SEO health and much more!
SEMrush – This is a popular SEO tool that can be used to improve website ranking, organic traffic, and more. It has many features, including competitor analysis, backlink monitoring, keyword research, and site audits. SEMrush is a great option for small businesses that want to improve their online visibility.
Moz – This is an online SAAS used to measure and track the website ranking on search engines. It is also used to research keywords, backlinks and other aspects of the website that can improve its ranking. Moz also offers a PRO subscription that gives users access to more features, such as rank tracker, site-auditor and many others.
How much does an SEO specialist salary in Malaysia?
An SEO specialist salary in Malaysia can range from RM3,000 to RM8,000 per month. However, some companies may offer a higher salary depending on the experience and skills of the candidate. I saw some companies offer up to RM 19,000 per month, specifically looking for an experienced technical SEO expert to manage 50 websites.
The third type is a rank & rent model, which is when you rank a website to get quality traffics and rent it out to the businesses who don’t want to invest in SEO or digital marketing.
How to Become an SEO Specialist in Malaysia?
So, how can you become an SEO specialist in Malaysia? Here are the steps:
Take an SEO Course – The best way to become an SEO specialist is to take an SEO course. This will give you the necessary skills and knowledge to start working on your own SEO campaigns.
Get an SEO job – Once you have the necessary skills and knowledge, the best way to learn is by getting a job in an SEO company. This will allow you to learn from experienced professionals and get hands-on experience with SEO campaigns.
Stay Up To Date with Latest Trends – The SEO landscape is constantly changing, and it’s important to stay up to date with the latest trends and techniques. The best way to do this is by reading industry blogs and attending SEO conferences.
Practice, Practice, Practice – The best way to improve your skills is by practising. The more you practice, the better you will become at it. Try practising on your own website or blog and see how you can improve the ranking of your website.
Stay Motivated – The SEO field is constantly evolving, so it’s essential to stay motivated and keep up with the latest trends. Be willing to put in the extra effort to get the best results.
Join FB group, community & networking – Lastly, one of the best ways to learn is by joining a FB group or community of SEO specialists. This will give you the opportunity to learn from experienced professionals and network with other SEO specialists.
Is SEO specialist a good career?
Yes, being an SEO specialist is a good career. It's a constantly evolving field, and it's important to stay up to date with the latest trends and techniques. The best way to do this is by reading industry blogs and attending SEO conferences.
What type of education do you need to be an SEO specialist?
You don't necessarily need a degree to be an SEO specialist. However, taking an SEO course is recommended to get the necessary skills and knowledge to start working on your own SEO campaigns.
How long does it take to become an SEO Specialist?
3-6 months. The time it takes to become an SEO specialist can vary depending on the person. However, with dedication and hard work, you can become a SEO specialist in a relatively short time, such as 3 months.
Is it hard to become an SEO expert?
Yes, it can be hard to become an SEO expert. It takes a lot of hard work and dedication to learn all the skills and techniques required to be successful in this field. But with the right training and experience, it's definitely possible.
SEO is a complex field, and it takes a lot of hard work and dedication to become a successful SEO specialist. Contact us today if you think SEO is too difficult for you to do it yourself, and look for an SEO expert to help you! Our team of experts can help increase your website traffic and improve your ranking on search engines. We provide various SEO services that will fit your needs and budget. Contact us today to learn more about our services or get started on your project.
Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.