Are you looking for Google search marketing strategies but not sure to go with SEO or Google?
SEO marketing is known as a search engine optimization process to fine-tune your website and promote it to the public to show your website on the first page of Google search result.
It involves 2 significant processes, on-page optimization and off-page optimization and often takes months to see the result.
Once your site ranking in the top position, your website will receive free organic traffics from Google. Unlike Google Ads, every click or visit to your website will incur a cost.
Charge Per Clicks
Below Google Ads
On Top Position
Guarantee on Page 1
Not 100% Guarantee
Time to Get Result
Usually Take Months
(Once your ads get approved)
Long Term ROI
For specific keywords & location depends on your setting
Ok. It seems like both has its pros and cons.
How to select the right one for my business?
If no, do both Google Ads and SEO marketing for your business.
This is the best way to dominate the search traffics. SEO marketing also able to build up your authority in your niche.
If yes, move on the next step.
If the average CPC is less than RM 5 and the total monthly searches are less than 1000, Google Ads is a good option.
This is because the expenses of the ads will not be high assuming you get 25% of the 1000 searches at RM 3. It may cost you around RM 750 per month. A good SEO campaign usually cost more than RM1,000 per month in Malaysia.
But if the average CPC or the monthly searchers is high, SEO might be a good option.
For example, the CPC is RM 10, and there are 5,000 monthly searches. If your SEO campaign able to bring in 20% of the visitors, it will cost RM 10,000 in Google Ads to get the same number of visitors.
Go to https://neilpatel.com/ubersuggest/, enter your keywords and the right target location.
Now let’s review some of the examples.
Example 1, “plumber KL”:
Example 2, “accounting software Malaysia”
Example 3, “Tailor KL”:
Example 4, “Dentist PJ”:
Example 5, “aircon service KL”:
There is another option where you can start Google Ads for 3-6 months first. At the same time, kick off your SEO campaign.
By doing this strategy, you can get an immediate result from Google Ads first while waiting for the SEO result to pick up at the later time.
You can to the Google ads and save the expenses of the ads once your SEO campaign ranks your website in the top position.
As of now, you should able to find out which search marketing strategy best suit for your business.
If you need any free advice from me, feel free to contact here.
Source: This article was first published in our sister site here.
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Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.