seo vs google ads

SEO Marketing VS Google Ads – 3 Steps to Choose the Best Strategy

Are you looking for Google search marketing strategies but not sure to go with SEO or Google?

SEO marketing is known as a search engine optimization process to fine-tune your website and promote it to the public to show your website on the first page of Google search result.

SEO Task

It involves 2 significant processes, on-page optimization and off-page optimization and often takes months to see the result.

Once your site ranking in the top position, your website will receive free organic traffics from Google. Unlike Google Ads, every click or visit to your website will incur a cost.

Google Ads Vs SEO Comparison


SEO Marketing

Google Ads



Charge Per Clicks


Below Google Ads

On Top Position

Guarantee on Page 1

Not 100% Guarantee


Time to Get Result

Usually Take Months

Within Days

(Once your ads get approved)

Long Term ROI



Content Quality



Keyword Targeting

Broader Keywords

For specific keywords & location depends on your setting

Benefits of using SEO Marketing

  • Free traffic unless appointing an SEO company.
  • Many users like the organic result and avoid visit website from Google Ads.
  • Cheaper in the long term providing the proper SEO optimization applied.
  • Show you are the authority in your niche. Users trust you more because Google ranks your website on top position naturally.

Benefits of using Google Ads

  • Instant Result – Once your ads campaign approved, you will get the result within days.
  • Higher position compares to organic result from SEO.
  • Able to target specific keywords and people within a particular location.
  • The result won’t impact by Google algorithm update. For SEO, the ranking result may change if the optimization doesn’t like by the new Google algorithm.
  • You can scale up the traffics to other locations.

Ok. It seems like both has its pros and cons.

How to select the right one for my business?

3 Simple Steps to Choose Your Search Marketing Strategies

#1 – Do you have budget constraints?

Rich business man

If no, do both Google Ads and SEO marketing for your business.

This is the best way to dominate the search traffics. SEO marketing also able to build up your authority in your niche.

If yes, move on the next step.

#2 – How much is the cost per clicks (CPC) for your target keywords in Google Ads? And what is the average monthly search volume?

If the average CPC is less than RM 5 and the total monthly searches are less than 1000, Google Ads is a good option.

This is because the expenses of the ads will not be high assuming you get 25% of the 1000 searches at RM 3. It may cost you around RM 750 per month. A good SEO campaign usually cost more than RM1,000 per month in Malaysia.

But if the average CPC or the monthly searchers is high, SEO might be a good option.

For example, the CPC is RM 10, and there are 5,000 monthly searches. If your SEO campaign able to bring in 20% of the visitors, it will cost RM 10,000 in Google Ads to get the same number of visitors.

#3 – Find out the estimate CPC and monthly search volume

Go to, enter your keywords and the right target location.

Now let’s review some of the examples.

Example 1, “plumber KL”:

Keyword analysis using ubersuggest for kl plumber keyword

  • For a start, we recommend going for Google Ads.
  • But for the long term, SEO marketing is recommended for better ROI.

Example 2, “accounting software Malaysia”

Keyword analysis using ubersuggest for accounting software malaysia keyword

  • CPC is very expensive. Google Ads will not be a good option in this case.
  • We recommend spending RM3-4k per month for a premium SEO company to rank these competitive keywords.

Example 3, “Tailor KL”:

Keyword analysis using ubersuggest for tailor kl keyword

  • CPC and the monthly search volume is low, strongly recommend to use Google Ads.

Example 4, “Dentist PJ”:

Keyword analysis using ubersuggest for dentist PJ keyword

  • CPC is average high, but the monthly search volume is low, recommend using Google Ads.

Example 5, “aircon service KL”:

Keyword analysis using ubersuggest for aircond service kl keyword

  • For a start, we recommend going for Google Ads.
  • But for the long term, SEO marketing is recommended for better ROI.

The “Hybrid” Option

There is another option where you can start Google Ads for 3-6 months first. At the same time, kick off your SEO campaign.

By doing this strategy, you can get an immediate result from Google Ads first while waiting for the SEO result to pick up at the later time.

You can to the Google ads and save the expenses of the ads once your SEO campaign ranks your website in the top position.


As of now, you should able to find out which search marketing strategy best suit for your business.

If you need any free advice from me, feel free to contact here.


Source: This article was first published in our sister site here.

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About the Author Adam

Adam is the founder of Adam SEO. He started his SEO journey in 2005 and officially ventured into offering an SEO consultancy service in 2011. He helped numerous companies in Malaysia and Singapore to get targeted traffic and increase their website visibility through SEO marketing.

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